As an eBay seller, you know you’ve got to develop a good business sense and specialized knowledge in your product categories.
Shipping’s an equally important part of your success. Are you doing everything you can to get the most out of how you ship?
Shipping smarter can save you time and money, and earn you repeat customers.
Don’t let any of these common shipping misconceptions hold your business back.
Myth 1: My buyers don’t care what it looks like.
Your packaging is the first thing a buyer sees when their order arrives. Make your first impression a good one, and you’re that much closer to turning buyers into a repeat customers.
According to Shopify, 52% of consumers are likely to make repeat purchases from online merchants who deliver premium packaging. So don’t ship in old pizza boxes or an envelope that’s already traveled back and forth cross country.
Myth 2: Shipping to APOs and FPOs is too hard!
Army Post Office (APO) and Fleet Post Office (FPO) addresses are technically US addresses, so shipping to military members and their family overseas is a very straightforward process.
Addressing and paying for postage is just like a domestic shipment. eBay labels automatically fills in APO/FPO addresses.
The one difference you’ll face when you ship to APO/FPOs? You’ll likely have to fill out a customs form. Fill out and print United States Post Office form 2976, and ship the order as normal.
Myth 3: International shipping isn’t worth it.
The exports business is a whopping $3B industry.
While shipping abroad used to require a lot of time and energy, the Global Shipping Program takes the complexity out of getting your items to buyers across borders. It can also grow your sales up to 15%.
With GSP, selling around the world is as simple as selling around the block and gives you access to 68 million global buyers.
See how to make your listings eligible for the Global Shipping Program.
Myth 4: If it fits, it ships.
That may be the slogan for the USPS Priority Mail Flat Rate program, but the truth is more like “If it fits naturally, it ships.”
As explained by the Houston Chronicle, “The contents of the [flat rate] package must fit within the mailing box or envelope you select. [This] rule effectively prohibits overstuffed packages with flaps that will not meet or lie smooth. The rule also negates creative solutions, such as taping two flat rate boxes together to accommodate an oversize item.”
Break this rule, and a flat-rate box might get sent right back to you.
Myth 5: I don’t need a scale.
Shipping with accurate weights can save you money and ensure your orders get to your buyers as fast as possible.
As of August 2017, USPS now identifies underpaid packages, notifies the sender, and automatically deducts the amount of underpaid postage, ensuring prompt delivery and better service for all everyone involved.
Even better, overpaid postage is now automatically credited back to senders’ balance, meaning sellers won’t overpay for postage.
Did you check eBay for a postal scale?
Myth 6: Regional shipping is too complicated to use.
USPS Priority Mail Regional Rate boxes combine the speed and convenience of Priority Mail shipping with zone pricing to reduce costs.
Instead of charging you one rate no matter the distance, regional rates vary by zone. The closer your buyer, the lower the cost!
Making the most of Regional Rate boxes may take a little mental work to make sure your own costs account for the variance in shipping cost by buyer region, but this blog post from ShippingEasy breaks down how to ship make them work for you. Now watch the savings add up!
Myth 7: I have to go to the Post Office everyday.
If you’ve got just one outgoing Priority Mail or First-Class package, you can schedule a free pickup from your home or office.
Myth 8: I need to have a postal worker scan every package.
Are you shipping multiple items at once?
Scan sheets assign a single barcode to multiple packages being picked up by a carrier, so when a carrier scans one barcode, they’re virtually scanning the labels of all packages on the list.
Check out this quick step-by-step guide on creating a USPS scan sheet through eBay labels.
Eight myths we can lay to rest! What shipping myths have you busted in your seller journey?
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