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5 Ways to Win Customer Confidence and Deliver More Delight

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Verified Blogger
Verified Blogger
Last Edited 09:16:28 AM

Customer delight.

 

Does that sound intimidating to you? If so, we’re here to help. As more and more big-name brick and mortar department stores close their doors, customers are turning to online retailers to meet their shopping needs.

 

To be at the top of their list, we need to offer delight. So, what does that mean?

 

 

At eBay, customer delight is all about ensuring a smooth buying experience from start to finish. It’s about putting buyers at ease, beginning with your listing and ending with follow-up customer service. It’s about going the extra mile to make customers happy.

 

We’re not just guessing. We’ve talked with thousands of eBay shoppers to get the insights you need to win their confidence and deliver more delight. Here are our top takeaways:

 

  1. Weave trust into everything you do. Make sure all of your efforts instill buyer confidence, from the product shot to answering customer inquiries. If shoppers don’t trust you, they won’t buy from you.

  2. Adjust your handling times. The number one reason why shoppers abandon their carts on eBay is delivery speed. We’re living in the age of instant gratification, so compete aggressively. Commit to one-day or same-day handling and ship quickly to win.

  3. Avoid seller canceled transactions. When a customer hits that Buy It Now button, they’re relying on you to carry out your end of the bargain. To make sure you don’t disappoint:

    • Protect your inventory. Whether your items are stored in an extra bedroom or a 20,000 square foot warehouse, make sure your merchandise is protected so you can deliver what you’ve promised. 

    • Don’t double up.If you sell one-of-a kind items, don’t list them on multiple selling platforms. This is just a recipe for disaster.

    • Use the out-of-stock option.If you sell multi-quantity items on eBay, use the out-of-stock option to avoid running out of product. It’s easy, and you can opt out at any time.

    • Invest in an inventory management system.If you’re a high-volume seller using multiple selling platforms, streamline your operations with an inventory management solution that helps you keep accurate counts across all channels.

  4. Use eBay labels to ship your items. When you use eBay labels to create and print USPS or FedEx shipping labels, you save time and money. But, you also give anxious customers the tools they need to track their item and relieve any delivery concerns.

 

  1. Add polish with eBay branded shipping supplies. Nothing seals the deal and adds more delight than a beautifully packaged eBay shipment. We’ve made that easier than ever with eBay branded supplies. Use the high-quality boxes, mailers, and tape to add polish to your packages. It’s one of the easiest ways we know to deliver more delight.
     

The best part? These selling suggestions also serve to strengthen your brand and encourage repeat business.

 

Our goal is to make sure you’re keeping pace with the changing retail landscape, ultimately helping you sell more. And, who doesn’t want that? 

 

Have some other ideas for winning customer confidence and delighting buyers? Let us know in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.

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2 Comments
by jpav538 · Explorer
jpav538
Explorer

I have only recently begun to sell on Ebay so there is much for me to learn.  One of the issues I have is with printing labels.  I recently purchased a printer to handle my labels and postage.  Prior to doing so, I contacted Ebay customer support because the label maker I was interested in purchasing was not listed in the "training" document drop down menu I was reading.  I was informed by the representative that the document was just an illustration for training and there should not be a problem.  Since I had not yet established my store and could not view how it worked in a "live" environment, I took the reps word.  I purchased the label maker and lables only to discover that it was NOT on the live drop-down menu and no one could give me an estimate of when it would be.  The printer is a later version of the manufacturer's product.  

 

Question:  How can I contact someone to be sure this problem addressed and it will soon be added to the drop down menu?   The label maker is a BROTHER - GL-700

kimwil_pletlm
Pathfinder

Those are great pointers and I practice most of these myself to maintain as well as gain more customers. My supplies are ready and waiting to ship to my customers, because I feel the same as they do...I want what I want without a long wait time.