Over the years, we’ve asked buyers in countless focus groups this question:
Which factors affect your decision to buy something on eBay?
The answers have changed over time, as you might imagine, but trust is always at the top of the list. So we put together a list of ways to help you bridge that sensitive gap with your buyers:
Buyers have even told us that fuzzy or dimly lit photos tend to cast a seller in an unprofessional light and that they’re more likely to overlook such listings entirely. With the right tools, this is usually an easy fix.
Also, you probably know this, disclose all flaws. Hiding them only has a negative ripple affect in terms of trust, feedback and repeat business.
If you’ve been hit-or-miss in the customer service department, you might have to work a little harder to establish trust with your shoppers. That’s why it pays to resolve issues immediately and professionally.
Shoppers have told us that sometimes, especially when shopping for expensive items, they just want to get a better feel for the human on the other side of the computer. You can’t blame them. Consider this a trust exercise.
There are more ways that you can subtly send trust cues to your potential customers before the sale, but these are the biggies: the signals that can literally make or break your sale. And we want you to have more “make” in your life and less “break.”
Have some tips for sending trust signals in the consideration phase? Let us know in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.
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