Did you know that today, Gen Z represents about $143 billion in spending power? Which is why, it’s essential to understand this group and what drives their shopping habits. In the video below, Anjali Lai, Senior Analyst at Forrester shares useful insights and tactics so you can sell to this generation more effectively. Watch here!
Another important factor to keep in mind when you’re selling to Gen Z, especially if you have a brick-and-mortar store—they’re the least cash-reliant of all generations. Mike Proulx, VP, Research Director at Forrester shares how Gen Zers are embracing digital payments methods along with the data that supports this. Watch here!
