How can you grow your business on eBay?
Often, great inventory and listings are not enough to differentiate oneself as a seller in a crowded marketplace. Promotions are a great way to generate sales and incentivize buyers.
How can promotions benefit you as a seller?
There are 3 key ways to use promotions that can benefit your business:
Firstly, it makes your listings stand-out, highlight a good price and can also help you close the deal – this is true with large promotion offers like sale events but also with more specific targeted offers like offer to buyers.
Secondly, it is a tool for you to accelerate velocity of sales of specific inventory, like seasonal items at peak time or old stock you’d like to clear. Volume Pricing, Order Discount and Coded Coupons are also tools to help drive larger orders by encouraging customers to buy more.
Thirdly, while all promotion type have an emotional factor – some are stronger at building a specific rapport between buyers and sellers, like sending a coupon to a buyer – which can help you build a loyal set of customers, encouraging your buyers to come back to your listings.
4 promotion types to try this summer
Test out these promotion types this summer and employ the best ones for your customer base during the upcoming holiday season.
Creating a winning promotion strategy
You can now create your very own promotion strategy by choosing promotion types based on need and inventory. Use a combination of promotions to get the most out of these tools.
How does engaging with buyers help sellers with their marketing goals?
You can use various marketing tools (some are available for sellers with a store subscription) to grow your buyer base and build a loyal customer base by engaging them to shop again.
- Sending offers to interested buyers and converting buyers that have shown interest in your inventory is a great way to build your customer base.
- Once a buyer has bought from you, you can engage with them with personalized promotions to get them to shop with you again. You can do that using Buyer Groups, where you can segment buyers and send them coupons that are personalized per their purchase history.
Chat with us on Wednesday, July 13 at 1:00pm (PST) and connect with our Seller Tools team experts on these topics.
