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Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

20 years, and when promotion option was implemented, a steady decline in Store sales followed... Any ponies in the pile of S**T stories anyone want to impart?

 

Message 1 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

Pay to play has taken all the profit out of it for me.  I started shipping bigger things to make money and it seems they are also turning out to be money losers.  All I can sell on here  are parts small enough to go first class mail.  Not worth the time and effort anymore.

Message 16 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

I don't understand either. Maybe just a bad experience & wants to hear if others had the same thing happen?

Message 17 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

Something I wanted to share with everyone here reading this, because its sales related..

Flippin Aint Easy learned this over an entire year with his ebay acct.  He noted that his sales went down when he switched off same day shipping to 1 day shipping,  and when he finally figured it out and went back to same day, impressions went up, sales went up to prior normal levels...

So if you have altered your shipping times longer, try, if you can, going to same day and see if the algorithm doesnt start giving you more impressions and translating over to page views and improved sales.

Message 18 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

@rugerskick  Yes, at recent ebay events, including ebay Open, ebay has been pretty clear that there are a number of factors that go into search placement (whether organic or Promoted), and , while they didn't come out and say this, I got the impression that we all have a "score" based on things like: how quickly do we respond to customer questions, how quickly do we ship, and so forth. I have long had one day shipping, and when possible I actually ship same day. I'm not quite willing to go to same day shipping, but I suspect if I were to go to two day (or more) shipping my sales would take a hit.

But if you think of things that could fall under "customer service"....ebay is probably tracking those things. Politely and quickly respond to a low ball offer? Good. Ignore the offer and let it die a natural death? Probably not so good. Customer asks a question which is clearly answered in your listing? Respond quickly and professionally----good. Ignore the question because it's "stupid"? ----Not so good.

So, how we handle all this stuff is almost certainly impacting placement.

Message 19 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

 

Oh well...if it ever gets too expensive for the small item sellers to list here, I guess that the good ole swap meets and yard sales will be back in good business again along with consignment stores and the like.

 

When things get ridiculous in one place, there is always another opportunity that opens up.  That is how marketplace(s) arise.

 

 

Message 20 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

Normally I would get plenty of views. Now listings I pay for promotion get average views, and the ones I don't pay for are lucky to get ONE view over a 7-10 days, which is ridiculous.

When was "normally" ?

EBay changed the Views count earlier this year. They dropped 'bot views entirely and only show us "human" views. In addition, we only see the past 30 days of Views instead of an ever rising accumulation.

I got the impression that we all have a "score" based on things like: how quickly do we respond to customer questions, how quickly do we ship, and so forth.

Yes. That's not news. One or two day shipping definitely gives a higher placement in Search.

Answering questions has not been mentioned that I have seen, but it does make sense, since most buyers don't fully understand that they are not buying from eBay but from millions of private sellers. Ignoring questions hurts eBay's brand, not ours.

Message 21 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

Coercion?

 

Message 22 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

@dotyprints 

I am going to give you a suggestion based on taking a look at what you are selling.  The one thing that stood out for me was the two word "NO REPRO"  that you used quite a lot.  If a buyer was looking for an original, and used eBay advanced search, they my include words to exclude.  If they chose REPRO or Reproduction, none of those listings where you used that word it in the title will be displayed.  Context is not considered.  
Perhaps use "vintage original" instead.  

What else is important is your SEO.  Search optimization requirements change all the time.  For example, years ago "bullet points" were recommended, and long titles were the norm. Now,  text in an easy reading format is given better ranking, and short informative titles are better than those stuffed with key words that make little sense.  Good clear photos are a must.  Providing a brief descriptive title to your photo instead of jpg.0001 might help as well.   

Though a bit technical at first, there is a lot of information available for free:  https://developers.google.com/search/docs/fundamentals/seo-starter-guide

Message 23 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

Doty.

 

When changes, that had a direct effect upon me, began occurring 3 1/2 yrs. ago, at first I was troubled. Then, over time, I realized it was e-Bay's prerogative to alter what they chose and mine to either adapt or exit. Once I reached that point, most, but not all, of the troubling thoughts disappeared. That, however, does not mean everything is fine, bur it is bearable.

Message 24 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

I have suspected this for some time and now I have some proof. Thanks very much for helping with the gaslighting. IT IS EXTORTION, but eBay plays a hard game, like the cable companies. They claim they respect your loyalty, but their actions speak otherwise. I guess it works; I'll return to promoted listings, but I swear they never really performed in a way that made it worth it (unless you have certain items). That was my personal experience. 

At this point, because of things I have done with my pricing (and been lazy about changing), eBay is making roughly 23 percent of my bottom line. I can remember when that was closer to 15 percent. They have all the control and can phase you out/reduce your visibility at will. Watch out for the shift between how you are treated both before your store re-ups for a year, versus after. My sales dropped by two-thirds after annual re-up and now I'd have to pay eBay to close a "failing" store, should I decide to do that. And to think I used to look forward to the fourth quarter for a sales bump. What a joke!

Frankly, eBay does not care if you are a good brand ambassador for them (excellent ratings, steadily increasing followers, good marks for shipping, etc.), they will tank your store anyway if there is one rando rule you are not following, such as continuously using promoted listings programs, offering free shipping/returns, and/or ONLY one-day handling.  EBay exhausts me. 

Message 25 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

I did a little test, took all my store items off promoted listings for 2 weeks. Barely any sales. Put them back on promoted & voila, sales.  Does it make me happy, no. Thats the way it is. My question is once everyone uses PL  what happens?  It's just yet another added charge.

Message 26 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?


@vintagepl wrote:

I did a little test, took all my store items off promoted listings for 2 weeks. Barely any sales. Put them back on promoted & voila, sales.  Does it make me happy, no. Thats the way it is. My question is once everyone uses PL  what happens?  It's just yet another added charge.


Exactly!

We took our percentages up a little at a time over 3 weeks.  Still no sales.  At the 10-12% range, we have sales. 

Salty.  And nutz.  When others raise above 10-12%, our sales will dwindle again.  Not good - stressful based on the significant investment in inventory.


....... "The Ranger isn't gonna like it Yogi"......... Boo-Boo knew what he was talking about!


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Yes, I have no Bananas, only Flamethrowers.......
Message 27 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

@veryimportantuselesspaper 

 eBay is making roughly 23 percent of my bottom line. I can remember when that was closer to 15 percent.

I looked at your Sold items and noticed that 120 or so were priced  below what I would consider a profitable price point.

My opinion, and YMMV, is that it is not worth selling anything for less than $10 unless you are likely to sell multiple items in each order.

And one reason is that eBay fees include a non-refundable 30c service charge.  If you are selling Books and Magazines, your Store FVF is 14.6% on the entire payment, including shipping and the buyer's sales tax.

So, yes, you are likely paying 20% or more of your selling price on those items. The higher priced items, and you seem to sell more over $10 than under, should have lower FVF as a percentage , simply because it costs the same to ship a one pound item whether it sells for $5 or $500.

 

And of course, Promoted Listings are an expensive option that raises our FVF, again for the purchase, the shipping and the sales tax.  But they are an option.

The sneaky part of PL, to me, is that if you use PL in August, and don't in September, then sell the formerly Promoted item in September, you will still be charged the added PL rate for that sale. It does go dark until October.  Sheesh.

Message 28 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

Exactly this. I recently started promoting a few of my items. Then I come across the same item that cost more, that is not promoted saying it has had 12 watchers in the past 24 hours, when mine hadn't even had 12 views in 3 days. I even changed the title to that one to see if I got more views but nothing. Something is very wrong.

Message 29 of 33
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Re: Not Paying for eBay Promotion Fees has Destroyed my Store Business.... Extortion?

When were promos implimented? I've always said no. I just might stick with CL & local auctions where takeout is only 10-13%.  Hav ing to pay 13 % on shipping stinks .  

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