New View Item Page Design Finalized

[valueaddedresource]

Just a heads up - eBay is apparently saying the first phase of the new View Item Page design has been finalized and should be rolling out to all users very soon (if you don't already have it.)

@mcdougle4248 was kind enough to share screenshots in another post, but it was closed due to age and this is too important to only have it buried at the end of a 100+ response thread.

https://community.ebay.com/t5/Selling/NEW-Listing-page-layout-Thumbs-UP/m-p/34184269/highlight/true#...

It looks like not much has changed for the first phase from what many of us have been seeing for a few months.

eBay also says they will be testing more changes over the next year for the next phase including further optimization of the right column, moving shipping information below the price, easy access to Shipping, Payments and Returns information as well as complete seller card with feedback information, and adding a button in the image panel to direct buyers to the seller's other items (ironically the mockup looks like an almost exact copy of a test Etsy did in October).

They are also planning at some point to put a description summary module in the right column that will need to be clicked on to show full description, similar to the way the mobile app experience works today.

While that may technically fulfill the promise to move the description above the ad modules, it still does not address sellers' main complaint on this issue, in my opinion.

[gamersbaystore]

Another failed UI experiment that hides descriptions below a mountain of promoted listings. Wouldn't it be more logical to actually show people the listing they clicked on first?

The reality is ebay is doing this to artificially manipulate prices by dumping identical items in every listing imaginable. Its all done to force sellers to drop their prices to nothing and give everything away for free.

Never had this problem on Mercari. When you click on a listing on Mercari, the first thing you see is the actual listing you clicked on (imagine that!), followed by more listings from the same seller.

[ckimodog]

@valueaddedresource 

Happy Holidays to you and yours.  Thank you for always being so informative and proactive here on the forum.

Mele Kalikimaka 🌴

[mcdougle4248]

@valueaddedresource 

Thank you for starting a new thread!

Another thing I have been harping about all along this redesign journey is a prominent link to the seller's store, when applicable. Why they just will not put a link right under the title in the seller info module is beyond me.  As of now, I see two ways to see the seller's other items, which makes no sense to me 😞 

[martin2001]

I miss a button: "Get more sales"

[retro_entertainment_collectibles]

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@gamersbaystore wrote:

Another failed UI experiment that hides descriptions below a mountain of promoted listings. Wouldn't it be more logical to actually show people the listing they clicked on first?

The reality is ebay is doing this to artificially manipulate prices by dumping identical items in every listing imaginable. Its all done to force sellers to drop their prices to nothing and give everything away for free.

Never had this problem on Mercari. When you click on a listing on Mercari, the first thing you see is the actual listing you clicked on (imagine that!), followed by more listings from the same seller.

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I dont know about failed but I see no change on the App mobile, still a link to show description which is "Way Wrong" to A:  Have as a "Pop Up" more or less down from the actual photo, it should be right under the photo in bold.

On PC, Laptop, Hi-Res Tab, yep, that's all afoul of UI Standards of data/information encapsulation not to mention being extremely unfriendly to folks who've handicaps at least at cursory glance.  My hardware to hand test handicapped accessibility is buried someplace but a cursory page scan tool comes back with 33/100 score in respect to handicapped folks which is a large segment of online shoppers for obvious reasons.

It's sure not what I'd have done but hey, I don't have eBays statistics at hand for review.  I'd more likely title atop image, below image all ordered detail related data encapsulated proper, description etc.  Run the sponsored stuff down the sidebar.  Gives the sponsored stuff better visibility for starters and encapsulates all the listing/vendor data along with the image, title, description etc. which is a more logical natural course of viewing, far more handicapped friendly and doesn't have the viewer trying wander around the page, its confusing.  What I describe also have natural progression to mobile...  The SideBar should be an automatic "SlideIn."  I view a listing, The Sponsored items automatically slide in taking Z-Index above the listing.  Then that SlideIn can either be scrolled thus showing more sponsored listings if available or dispatched off the display or brought back in by grab tab.  That's just a cursory response, I'd need look at more detail, do a few mockup possibilities looking where I might add form extensibility towards data/ad based content.

[retro_entertainment_collectibles]

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@gamersbaystore wrote:

Another failed UI experiment that hides descriptions below a mountain of promoted listings. Wouldn't it be more logical to actually show people the listing they clicked on first?

The reality is ebay is doing this to artificially manipulate prices by dumping identical items in every listing imaginable. Its all done to force sellers to drop their prices to nothing and give everything away for free.

Never had this problem on Mercari. When you click on a listing on Mercari, the first thing you see is the actual listing you clicked on (imagine that!), followed by more listings from the same seller.

---

Mercari is a complete disaster on mobile albeit I never tried their app.  Mercari suffers the same problem(s) that Yahoo's former now dead public marketplace offering did which came from Onsale that being extremely poor design towards what amounts to enterprise data.  Yahoo didn't care as they just wanted a public commerce venue, care less if it ever made a dime.  They wanted use to spur small business into buying actual storefront business with em', a "collector" of sellers if you will more so a viable marketplace.

There are more transactions happen here in two minutes than Mercari see in six months or likely longer.  They've basically no clue what they are doing outside looking in accept being a collector of eBay sellers seeking new pastures.  There is so much wrong there its hard know where begin, just being honest as a web developer versed in marketing.  Haggle Online which existed 25 years ago would have eaten the place for lunch.

First thing that matters is MOBILE.  That's 90%+ of visitors, everything else sauce for the goose.

[valueaddedresource]

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@ckimodog wrote:

@valueaddedresource 

Happy Holidays to you and yours.  Thank you for always being so informative and proactive here on the forum.

Mele Kalikimaka 🌴

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Thanks for the kind words @ckimodog and I hope you and yours are enjoying the holidays too! 

[my-cottage-books-and-antiques]

@mcdougle4248  Agree 100%, and have been arguing the same thing....why give us a store home page with banners and billboards where we can message buyers, highlight items etc....and then refuse to prominently display a link to that page, rather than the "see other items" page.....I get that if a seller doesn't have a store, see other items is the only option, but for those of us paying for stores, how about treating the store homepage as something worthwhile? 

[valueaddedresource]

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@mcdougle4248 wrote:

@valueaddedresource 

Thank you for starting a new thread!

Another thing I have been harping about all along this redesign journey is a prominent link to the seller's store, when applicable. Why they just will not put a link right under the title in the seller info module is beyond me.  As of now, I see two ways to see the seller's other items, which makes no sense to me 😞 

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You're welcome @mcdougle4248 ! Feel free to add your screenshots here too if you think that would be easier, I just didn't want your very helpful information to get lost in the shuffle since that other thread was closed. 😊

I could not agree more about the store link as well. What's the point of having 3 links (including the logo thumbnail) going to the same "see other items" page within that module? Surely at least one of those could go to the store?

[siamjane8]

All i want as a buyer is to have the listing and all its information show up in one simple to read and see place when i click on a listing.

   I dont want to have to click in and out of popup boxes and modules!

Why should i as the shopper have to search for the description???? it make no logical sense. Ok- if it must be that way on a 6" phone screen - so be it- but what is ebay's obsession with ruining the desktop experience to make it an inconvenience to use?

   Ebay is making the platform confirm to the lowest common denominator. why?  Just show us the stinking description and seller provided information so our buyers can buy-= stop confusing people and cluttering up the page and making it a visual " where's Waldo book". If i clicked on the listing i am showing interest in purchasing- why is ebay trying to discourage the sale??

[gamersbaystore]

Yes, from an accessibility standpoint, ebay's UI on both mobile and desktop are a total train wreck. Its never a bright idea to force users to scroll to find information you'd expect to be front and center when the page loads to begin with. I was a web designer myself, I would've never done what ebay has done here, there is no logic to it.

As for mercari, I never cared for the app, but I do like the desktop version. I honestly get a lot more traffic there than I do on ebay, though sales conversions are still slower. Its also a lot easier and faster to list there. ebay's app is far worse in my opinion; both could certainly use improvement.

Another problem I see with platforms like ebay and Mercari are their lack of integration, such as with platforms like youtube. I'd have to use Shopify and setup a whole new store if I wanted to advertise my products to my viewers on youtube; outside of just throwing a link in descriptions.

[retro_entertainment_collectibles]

Well I'd not call either it a "total train wreck" by any means but yeah, there's some cars definitely off track LOL IMHO.

Social media can be a big aggregator of traffic but its not as simple as anyone might like it to truly be effective.  There are folks direct social media circles of course for example on my Tweeter ("X") main account I'd about 140,000 thereabouts followers all politics most part, I went bye bye when Elon took over.  But if I slammed links to PC Games there, well, that not go well I'm sure.  Sorta sucked leaving there, lot of friends some we stay in touch, quite a few notable media entities both "Team Normal" and not so much LOL.

But if say created a TurdPress web all about old PC games and things like that then sure, make sense use social media as a driver to sales of my elderly mass LOL.  Use OooTube to show gameplay back in the day or lack thereof  😅

Mercari just well... Oh?  Just so much awry IMHO.  I've considered opening communications there but at the sametime it's like a "Why would I?"  If PC Stuff were still mainstream it might behoove me to do so but just for sake of, "Lets do this right" my time is just well... MY time.

[gamersbaystore]

I honestly find it pointless to promote any of my listings on ebay with the use of social media, as ebay will just promote all your competitors identical products the moment anyone clicks the link. I would sooner send my followers to Mercari.

Musk's X is truly toxic, its turned into a platform where anything goes, not good. I'm all for freedom of speech, but his platform allows violent threats and rampant harassment to flourish. X has been losing advertisers galore in recent months as a result. 

Musk has even considered removing the ability to block people, that way you can be endlessly harassed by psychopaths. Who wants to be around that?

[paulhua3]

Seems eBay would rather profit from advertising rather than commissions on sales.  eBay seems to think all buyers will see the link to view description but many won't and just leave, or find it too much of a bother to continue looking on eBay and head off to Amazingon where they can actually find stuff.