Listing Page Design

[coffeebean832]

In one of the recent chats with staff, tyler@ebay asked if we had any wish list items for the listing page design. I pasted below my suggestions from that day's chat. What would be your wish list items for listing page design on either the website or the app?

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The mobile app has tons of sponsored ads between the item title and the item description. I've gotten feedback from numerous buyers that they didn't know there was an item description because they thought the ads- typically seen at the bottom of a page- were the bottom of the page. My wishlist item is for the item specifics and description to appear above sponsored ads on the app's small screen.

For the desktop view- my wishlist item relates to variation listings. When multiple variations are in stock- drop down choice defaults to "select" at the top of the menu- in other words- no variation is selected. When only one variation has stock left- the system automatically chooses that item as the default.

This creates a problem when the lead pic shows multiple colors and since the system didn't force them to choose a color from the drop down- the buyer thinks they're getting all colors. My specific request is that the drop down does not preselect the last variation with stock- but instead remains on the "select" option at the top where no variation is pre-selected. This will force buyers to see that they're buying a specific color.

[chapeau-noir]

I agree, the junky adverts on the app need to go - all that clutter is making for a very poor buyer experience - A POOR BUYER EXPERIENCE, EBAY, and aren't we all about buyer experience here?

[coffeebean832]

When buyers ask me questions about things that are spelled out in the IS and the description, I've gotten into the habit of answering their question then letting them know that on the app they have to scroll down past the rows of other listings to find the description info.

On a phone screen all the listings really do look like the end of the listing- and if I didn't know to scroll past them to find the description- I'd probably be asking sellers those kinds of questions, too.

I'm looking at a listing now and in order to find the description I have to scroll past multiple rows of "more like this" and "buyers also looked at" and "top rated seller" listing placements.

On the website it's pretty clear- most of the time- that the description is just below those rows of other listings. On the app with small phone screens, it's really not.

[lisa5768]

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This is one of my biggest frustrations as a buyer and seller. I do not use the app for just this reason, having to scroll past all the ads just to find the description. It needs to be above the ads, but since eBay makes a lot of revenue from those sponsored ads I doubt they will change it.  While it is easier to find the description on a desktop it is still a cluttered mess and would be a big improvement to move the ads down.