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I Ran a Test on Promoted Listings

Since I am rather irritated at the hand grab in my pocket regarding this new "feature", I decided to see if it would make any difference what % I used.

 

I picked an item with a lot of watchers and a fairly high price point. I upped the percentage point to the suggested trending point, 7.9% and left it for a week. 

 

2 more watchers but nothing else. I was getting at least 2 watchers each week prior to this test anyway. I lowered the point back down to 1% (I'd have put .0000009% if I could have). Three days later it sold.

 

Can someone tell me the point of promoted listings? I feel it's nothing more than a placebo for those who use it. 

Message 1 of 25
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I Ran a Test on Promoted Listings


@rograc-37 wrote:

Since I am rather irritated at the hand grab in my pocket regarding this new "feature", I decided to see if it would make any difference what % I used.

 

I picked an item with a lot of watchers and a fairly high price point. I upped the percentage point to the suggested trending point, 7.9% and left it for a week. 

 

2 more watchers but nothing else. I was getting at least 2 watchers each week prior to this test anyway. I lowered the point back down to 1% (I'd have put .0000009% if I could have). Three days later it sold.

 

Can someone tell me the point of promoted listings? I feel it's nothing more than a placebo for those who use it. 


Well - promoted duplicates the listing and I assumed the higher the trending rate the better the exposure - but I did the same test as you and had the same results so am now back at 1%. Then again - I have or currently offer fast shipping, guaranteed delivery, free returns, 30 day returns ect - all of which were suppose to give me a boost in visibility - can't say it did tho so now I do what I'm comfortable doing! 

Message 2 of 25
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I Ran a Test on Promoted Listings

Promoted Listings have always bothered me.  

 

It tells me the seller could've listed at a cheaper rate and still made the same amount of profit.

 

eBay benefits from them.  The buyer does not.  

 

I don't like sponsored listings anywhere (Amazon sticks out for me), and I don't click on Google Sponsored search results.

Message 3 of 25
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I Ran a Test on Promoted Listings

😂😂😂 Not Much Mathematical Figures Can Be Taken Out of Your ( 1 ) Item Experiment 😂😂 Come Back One Year 🙉🙉 With at Least 10,000 Items and Maybe We Can Take a Little Something From Your Experimental Analysis of Promoted Listing Suggested Trending Points by Upping and Then Lowering Percentage Points !!! 

Message 4 of 25
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I Ran a Test on Promoted Listings


@rograc-37 wrote:

Since I am rather irritated at the hand grab in my pocket regarding this new "feature", I decided to see if it would make any difference what % I used.

 

I picked an item with a lot of watchers and a fairly high price point. I upped the percentage point to the suggested trending point, 7.9% and left it for a week. 

 

2 more watchers but nothing else. I was getting at least 2 watchers each week prior to this test anyway. I lowered the point back down to 1% (I'd have put .0000009% if I could have). Three days later it sold.

 

Can someone tell me the point of promoted listings? I feel it's nothing more than a placebo for those who use it. 


The purpose is to increase earnings for Ebay.  It's NOT to increase your earnings - the purpose WRT sellers is to increase the amount we pay every month.  Apparently, getting more traffic to our listings via advertising or other promotions is not working well enough to increase Ebay's earnings.

 

 

 

 

Message 5 of 25
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I Ran a Test on Promoted Listings


@baantiques wrote:

@rograc-37 wrote:

Since I am rather irritated at the hand grab in my pocket regarding this new "feature", I decided to see if it would make any difference what % I used.

 

I picked an item with a lot of watchers and a fairly high price point. I upped the percentage point to the suggested trending point, 7.9% and left it for a week. 

 

2 more watchers but nothing else. I was getting at least 2 watchers each week prior to this test anyway. I lowered the point back down to 1% (I'd have put .0000009% if I could have). Three days later it sold.

 

Can someone tell me the point of promoted listings? I feel it's nothing more than a placebo for those who use it. 


The purpose is to increase earnings for Ebay.  It's NOT to increase your earnings - the purpose WRT sellers is to increase the amount we pay every month.  Apparently, getting more traffic to our listings via advertising or other promotions is not working well enough to increase Ebay's earnings.

 

 

 

 


promoting at a higher percentage only makes ebay $$ if and when an item sells though.  the promoted listings show ocassonally (sp?) in listings, below shopping cart and other places.  i don't know if this is based on random occurances of all promoted listings or exactly how it works.  but promoted listings was initiated and designed to line ebay's coffers.  but, if the items sell quicker for a bit less profit ... only you can decide if it is worth the extra cost/loss of profit.

Message 6 of 25
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I Ran a Test on Promoted Listings

It's basically for scammers to just have more spam and never leave top of Trending.

Here's good example.

Check this **bleep** out.  Only 5 of these or so on top 30 are actually legitimate machines.

The rest are scams.   (All the 10 Core/6/12Core are actually Dual or Quad Core Systems)

(All the I5-650 3.2Ghz are ancient, not new)

https://www.ebay.com/sch/i.html?_from=R40&_nkw=gaming+computer&_sacat=0&LH_BIN=1&rt=nc&LH_ItemCondit...

 

And here's my Thread about all scams they do on them and get away with it all day long... Scroll little where I go over it.

https://community.ebay.com/t5/Selling/Understanding-Our-Departments-in-sales-We-can-go-over-some-Sca...

 

I've refreshed the page for days and it's always the same product ALL day long and never changes.

I tailored a few test listings with 15-20% Trending and nothing has changed. (Basically they take ALL my money if those listings sell...)

Message 7 of 25
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I Ran a Test on Promoted Listings


@tunicaslot wrote:

@rograc-37 wrote:

Since I am rather irritated at the hand grab in my pocket regarding this new "feature", I decided to see if it would make any difference what % I used.

 

I picked an item with a lot of watchers and a fairly high price point. I upped the percentage point to the suggested trending point, 7.9% and left it for a week. 

 

2 more watchers but nothing else. I was getting at least 2 watchers each week prior to this test anyway. I lowered the point back down to 1% (I'd have put .0000009% if I could have). Three days later it sold.

 

Can someone tell me the point of promoted listings? I feel it's nothing more than a placebo for those who use it. 


Well - promoted duplicates the listing and I assumed the higher the trending rate the better the exposure - but I did the same test as you and had the same results so am now back at 1%. Then again - I have or currently offer fast shipping, guaranteed delivery, free returns, 30 day returns ect - all of which were suppose to give me a boost in visibility - can't say it did tho so now I do what I'm comfortable doing! 


Yup, I shared this awhile back due to the same results.

 

The "trending rate" is blowing smoke. Nobody offers those rates, and somehow the rates are consistent within a small margin for the entire category? Not possible, every item (in our category at least) has its own availability and pricing. There's no way people are paying >4-5% for an item with little to no availability as there are no domestic manufacturers of this item. 


Message 8 of 25
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I Ran a Test on Promoted Listings

I am still trying to figure it out.
I think it doesn't make sense for us to put it at trending rate. ebay can set that rate any way they want and just earn more money. If they push up the rate by %0.01, it will push up for all the sellers who are using the trend, and that will increase revenue for ebay while offering the same product.
We set at %1-2. Still a rate where we get promoted listings, but not a rate to eat all of our margins.
Month to date (so 12 days) about %25.5 of ebay sales are from promoted listings. Meaning people still find and buy our product via normal listings and only some are helped by the promotions.
Some of the products sold are things that there are only a handful of sellers that have these items in stock. So if there are only 8 results, do I really need to hold 2/8 to get a sale? I am not sure. But if someone clicks on the promoted listings, it will give ebay more fees.
Sometimes it just looks weird. 15 results for an item. We are #1 (sponsored) in the search and #2 (regular).

When is it worth it? when there are 200 sellers selling the same item. There is a difference between in the top 10 or #154.

Message 9 of 25
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I Ran a Test on Promoted Listings


@tunicaslot wrote:

@rograc-37 wrote:

Since I am rather irritated at the hand grab in my pocket regarding this new "feature", I decided to see if it would make any difference what % I used.

 

I picked an item with a lot of watchers and a fairly high price point. I upped the percentage point to the suggested trending point, 7.9% and left it for a week. 

 

2 more watchers but nothing else. I was getting at least 2 watchers each week prior to this test anyway. I lowered the point back down to 1% (I'd have put .0000009% if I could have). Three days later it sold.

 

Can someone tell me the point of promoted listings? I feel it's nothing more than a placebo for those who use it. 


Well - promoted duplicates the listing and I assumed the higher the trending rate the better the exposure - but I did the same test as you and had the same results so am now back at 1%. Then again - I have or currently offer fast shipping, guaranteed delivery, free returns, 30 day returns ect - all of which were suppose to give me a boost in visibility - can't say it did tho so now I do what I'm comfortable doing! 


Exactly.... you are so right. I'm doing what I'm comfortable with. Much easier and less strain on my brain. 😉

Message 10 of 25
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I Ran a Test on Promoted Listings


@sweetpieces4you wrote:

😂😂😂 Not Much Mathematical Figures Can Be Taken Out of Your ( 1 ) Item Experiment 😂😂 Come Back One Year 🙉🙉 With at Least 10,000 Items and Maybe We Can Take a Little Something From Your Experimental Analysis of Promoted Listing Suggested Trending Points by Upping and Then Lowering Percentage Points !!! 


Emoji lover....way too much. Hurts my eyes.

Message 11 of 25
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I Ran a Test on Promoted Listings


@toyshnip wrote:

Some of the products sold are things that there are only a handful of sellers that have these items in stock. So if there are only 8 results, do I really need to hold 2/8 to get a sale? I am not sure.


I'm not sure either but consider that the Promoted Listing may be shown in places other than in regular Search results (sidebar, email marketing, on other sellers listing page) so it might still be useful.

Some buyers (speaking for myself really) having seen a Promoted listing of possible interest will try to find the non-sponsored version so that if I buy the seller doesn't have to bay any extra fee.

 

Similar to Google where the paid for listing appears at the top of search and the non-sponsored link is just down the page. Or banner ads where the name of the website is easy to determine, I'll see the ad but instead of clicking I'll just go directly to the site.

 

On the other hand, sometimes I get a small bit of enjoyment knowing that because I clicked a sponsored link the merchant will be paying extra.

 

 

 

 

 

 

 

Paranoia strikes deep
Into your life it will creep
Message 12 of 25
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I Ran a Test on Promoted Listings

How old are you buy the way?????
Message 13 of 25
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I Ran a Test on Promoted Listings


@slippinjimmy wrote:

@toyshnip wrote:

Some of the products sold are things that there are only a handful of sellers that have these items in stock. So if there are only 8 results, do I really need to hold 2/8 to get a sale? I am not sure.


I'm not sure either but consider that the Promoted Listing may be shown in places other than in regular Search results (sidebar, email marketing, on other sellers listing page) so it might still be useful.

Some buyers (speaking for myself really) having seen a Promoted listing of possible interest will try to find the non-sponsored version so that if I buy the seller doesn't have to bay any extra fee.

 

Similar to Google where the paid for listing appears at the top of search and the non-sponsored link is just down the page. Or banner ads where the name of the website is easy to determine, I'll see the ad but instead of clicking I'll just go directly to the site.

 

On the other hand, sometimes I get a small bit of enjoyment knowing that because I clicked a sponsored link the merchant will be paying extra.

 

 

 

 

 

 

 


"On the other hand, sometimes I get a small bit of enjoyment knowing that because I clicked a sponsored link the merchant will be paying extra."

 

Seriously? You don't care about fellow sellers.....well that is if you're a seller. Do you enjoy knowing that your putting them under the bus further.  I do know what you're talking about. I have seen some very painful auctions where the seller is giving wonderful items away, because they don't know what else to do. Their money hole dried up and they are sinking, they are desperate.

 

You are regaling in it? Just asking.

 

Message 14 of 25
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I Ran a Test on Promoted Listings

I don't think jimmy relishes in inflicting additional fees on sellers at all - but if it's a seller with something he needs that no one else has and the seller has been less than kind to his buyers in the past - than he considers it karma!

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