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Find out why seller levels are so important on eBay

Seller levels are more than just a badge of honor. They're a way to help buyers shop with confidence on eBay and reward sellers with additional perks. But did you know you can lose access to tools like Promoted Listings if your seller level falls below our standards?

 

Our latest blog explores how a seller level is determined and what it takes to become a "Top Rated" seller on eBay. Read more on our website.

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Find out why seller levels are so important on eBay

adsteam@ebay   While I truly understand the Seller Level concept the issue with it and any other internet sales company that relies on certain metrics is the origin of where some of those metrics come from because they are subjective to say the least.

Some metrics are more verifiable then others (but not infallible) like Late Shipping defects ... those rely on a scanned code by a 3rd party and to me that is more verifiable then other metrics.

The INAD metric is probably the most subjective one I see ... it relies on the honesty or dishonesty of the Buyer so therefore in my opinion it is NOT a reliable metric.  Consider the history of the INAD return.  eBay created that to give Buyers a work around to the No returns accepted OR Buyer pays return shipping setting Sellers used AND it would force the Seller to pay the return shipping.  Buyers learning this would then use that to avoid paying return shipping on what perhaps SHOULD HAVE BEEN a Remorse return.  Therefore, the processes eBay put in place encouraged Buyers to lie to avoid paying a justifiable return shipping cost and why should a Seller be penalized for that?  Well, they shouldn't.

The Return rate metric is another one I see as subject since Sellers are compared with other Sellers BUT eBay does NOT issue a list of those other Sellers we are in comparison with to make sure it is an apples to apples comparison.  Selling in Collectibles would be a good example and I will use trains since I sell a lot of them ... there could be 20 Sellers ALL selling the exact same 1950s Die Cast Steam Locomotive BUT each and every one of those engines could be different from an operation, appearance, completeness, etc. standpoint ... its not like comparing 20 Sellers who are ALL selling Fruit of the Loom Men's Medium White Under Ware NIB.  The Return Rate metric should ONLY apply to specific categories where Sellers can be compared on identical items ...

So again, while I understand the concept and need for Seller Ratings, in this case, I think a number of the metrics that Sellers are graded on are too subjective to be highly accurate and therefore Sellers should not be punished for them ...

 

Regards,

 

Mr. L

Regards,
Mr. Lincoln - Community Mentor
Message 2 of 44
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Find out why seller levels are so important on eBay

and a real benefit would be instead of sending an email saying, "there are eyes on your item and if you lower by 5%"  and instead send one that says "there are eyes on your item and since you are such a great customer, we will remove all fees we charge if this item sells in 30 days".

We know how many watchers, we know are pricing, and we know your fees. If you want to show those good customers of yours how much you appreciate them, how about you lowering your fees? Just a thought.

 

Message 3 of 44
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Find out why seller levels are so important on eBay

VERY well said.

Message 4 of 44
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Find out why seller levels are so important on eBay


@wrong66 wrote:

VERY well said.


@wrong66   Thank you ...

Regards,
Mr. Lincoln - Community Mentor
Message 5 of 44
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Find out why seller levels are so important on eBay

@mr_lincoln 

Bravo Mr. L  !!

I lost my TRS during the height of the pandemic due to late shipping penalties.  However most of my items were shipped timely and in the time frame ebay required to keep my rating.  Now I'm just above average through no fault of my own, but at the hands of others short comings.  😥 Not fair. 

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Find out why seller levels are so important on eBay


adsteam@ebay wrote:

Seller levels are more than just a badge of honor. They're a way to help buyers shop with confidence on eBay and reward sellers with additional perks. But did you know you can lose access to tools like Promoted Listings if your seller level falls below our standards?


If they are a way to help buyers shop with confidence then why do you remove TRS status for trivial reasons from a stellar seller such as myself simply because I occasionally ship out a small very inexpensive item in an envelope without tracking?  I just had my TRS status restored but it will inevitably be revoked as sure as the sun rises in the east the next time I come across a lot of small inexpensive items, like patches, many of which will not sell when the cost of tracking is included.  Sorry, but some of Ebay's metrics belie your statement.  

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Find out why seller levels are so important on eBay

adsteam@ebay 

The greatest incentive eBay has going to maintain a "good seller rating" is to avoid final value fee punishment camp.  The loss of the ability to pay ebay even more money for their promotional programs is not much of a motivator. 

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Find out why seller levels are so important on eBay


@ckimodog wrote:

@mr_lincoln 

Bravo Mr. L  !!

I lost my TRS during the height of the pandemic due to late shipping penalties.  However most of my items were shipped timely and in the time frame ebay required to keep my rating.  Now I'm just above average through no fault of my own, but at the hands of others short comings.  😥 Not fair. 


And that @ckimodog  probably happened to many Sellers and therefore, during those unprecedented times THAT particular Seller Metric should have simply been suspended until those 3rd party carriers recovered with proper staffing to provide the services we paid for.  I know we scrambled on quite a few INR claims caused by carrier deficiencies ...

eBay has gotten a lot better about  protecting Sellers (their metrics of course) due to weather and natural disasters like wild fires, floods, etc. BUT I think they may have missed the boat during Covid, ESPECIALLY when more people were forced to use the internet to make purchases ...

Regards,
Mr. Lincoln - Community Mentor
Message 9 of 44
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Find out why seller levels are so important on eBay

The tracking metric is practically an unacceptable choice for sellers of high volume, low cost, light weight items such as stamps, trading cards, postcards, badges, etc.  due to the enormous price differential between a first class letter and a package.  Keeping shipping rates low for buyers results in an Above Standard rating instead of a Top Rated rating.  Though the eBay standard envelope now provides tracking at a low cost, its restrictions still make a Top Rated rating problematic at best.  An example is the limit of 3 postcards mailed in a non-rigid envelope.  I can mail three times that many postcards in a first class letter with the hand cancel option for $.98 vs. a USPS package costing over $3.00.

 

When eBay first introduced this shipping with tracking metric, I created a second selling ID.  To retain my TRS status I provided tracking on all my original selling ID postcards, mailing using USPS packages with tracking.  On my second selling ID I did not provide tracking, mailing using USPS standard shipping in First Class letters.  Results:  Sales dropped so dramatically on my original selling ID that eventually I had to stop providing tracking to remain a profitable business.

Message 10 of 44
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Find out why seller levels are so important on eBay

     EBay revenues must be down considerably to push/put what amounts to an add for promoted listings on the seller forum. 

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Find out why seller levels are so important on eBay


@somanypostcards wrote:

The tracking metric is practically an unacceptable choice for sellers of high volume, low cost, light weight items such as stamps, trading cards, postcards, badges, etc.  due to the enormous price differential between a first class letter and a package.  Keeping shipping rates low for buyers results in an Above Standard rating instead of a Top Rated rating.  Though the eBay standard envelope now provides tracking at a low cost, its restrictions still make a Top Rated rating problematic at best.  An example is the limit of 3 postcards mailed in a non-rigid envelope.  I can mail three times that many postcards in a first class letter with the hand cancel option for $.98 vs. a USPS package costing over $3.00.

 

When eBay first introduced this shipping with tracking metric, I created a second selling ID.  To retain my TRS status I provided tracking on all my original selling ID postcards, mailing using USPS packages with tracking.  On my second selling ID I did not provide tracking, mailing using USPS standard shipping in First Class letters.  Results:  Sales dropped so dramatically on my original selling ID that eventually I had to stop providing tracking to remain a profitable business.


So in other words @somanypostcards  you could point to eBay's Metrics negatively influencing "HOW" you tried selling and growing your business ... per my first post on this thread I eluded to the fact that the current Seller Metrics may not be applicable to ALL categories.  eBay may have to rethink those metrics based on categories, seller size, etc.  There is no "one size fits all" set of metrics that will cover ALL Sellers ...

Regards,
Mr. Lincoln - Community Mentor
Message 12 of 44
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Find out why seller levels are so important on eBay

Yes, @mr_lincoln eBay's Metrics 1) negatively influenced "HOW" I tried selling and growing my business and 2) negatively influenced the few buyers of postcards mailed with tracking by costing them MUCH MORE for shipping.

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Find out why seller levels are so important on eBay


@dbfolks166mt wrote:

     EBay revenues must be down considerably to push/put what amounts to an add for promoted listings on the seller forum. 


@dbfolks166mt   That may be true but for myself I use PLS Campaigns about once a quarter and for what I use them for they are great.  Years ago I tried a number of the canned Promotions eBay offered but none of them worked ... then PLs came along and I approached it simply this way: put EVERY Fixed Priced Listing on the Campaign for about 30 days and pick ONE Ad rate between 5% - 10% for every item ignoring eBay's "Trending rates".   Lets say on one Campaign I picked 7% Ad rate ... to me what I was willing to do was sell every single FP listing (now GTC) for 7% off to 1) move older inventory, 2) drive traffic and 3) increase sales.

I see more long tail items sell during PLS Campaigns then any other time.  My higher priced items I typically sell Auction style so the Campaign will help drive traffic where a potential customer might look at my other items and wind up bidding on an Auction.  Up until late last year PLS Campaigns have performed great ...but since the Nov 2021 Category shuffle and the Feb 2022 Item Specific roll out they are performing more poorly ... but the causes for that would be better for a different thread ...

Regards,
Mr. Lincoln - Community Mentor
Message 14 of 44
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Find out why seller levels are so important on eBay

     Glad to hear they are working well for you. A lot of the success of using PL probably depends on the type of item you are selling. I would think for high commodity items where there is a lot of competition that the PL may help but in cases where the item is unique with low competition not sure one would notice the same success rate. 

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