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Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing this?

Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing this?

oldedale
Scout

 I have a question regarding promoted listings. We see 40 results in a general search. If 10 are promoted listing. Does this mean 10 unpromoted items are not being seen. Is this the cause of our traffic decrease? We see traffic dropping from 6555 views in May - to 3195 in Sept. This also has resulted in a 50 percent decrease in sales. Same 2 months. Also, when did ebay start Promoted listings on all items including single qty listings?

Traffic = 6555 May - items sold = 83

Traffic = 4929 June - items sold = 62

Traffic = 4611 July - items sold = 64

Traffic = 4199 Aug. - items sold = 65

Traffic = 3195 Sept. - items sold = 46

We see over 50% less traffic which results in greater than 50% decrease in sales.

7,182 Views
Message 1 of 155
154 REPLIES

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 18, 2017 7:08:57 AM
stoneledge
Trailblazer

no

Typos courtesy of Lithium.
7,151 Views
Message 2 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 18, 2017 9:49:15 AM

I also noticed the same specific drop in views/sales in June.  I made a post around the begining of July about it.  I have done the recommended suggetions.  No visible difference. 

 

I have had a few people message me about a similar drop in views/sales and I have also noticed a few posts about it.  I am unsure of the cause and/or solution to the problem.

7,099 Views
Message 3 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 19, 2017 5:01:10 AM
eganaws12
Enthusiast

Have a Retail outlet in the High Street , and there hs been a reduction here as well, so think its general.

6,950 Views
Message 4 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 21, 2017 1:02:27 PM

Huge reductions in sales and views for me too.Many things ending without even 1 view. Not sure my listings are even being seen.I do not use promoted listings and do  not have a store. Been selling on ebay for 15 years and have never seen it like this. Ebay's suggestion - list more.But I have not had  any free listing promotions in over a year now and I always use my 50 and then spend 30 cents to list over 100 more  so am reluctant to spend more if things are not selling.I have no idea what the problem is though I know the economy is very poor for most middle class and the wealthy are not buying on ebay.I sure hope things get better soon.

6,704 Views
Message 5 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 21, 2017 3:06:32 PM
yem_crystals
Adventurer

I am not sure what is going on....my business totally died around 10/12/17.  I use promoted listing and whenever I search I see my stuff everywhere....its just not moving.  I put some things on sale this weekend...and ran a facebook ad...will see if that increases traffice at all. 

Mary
6,673 Views
Message 6 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 21, 2017 4:21:23 PM
busa_bill
Adventurer

My sales have fallen off a cliff since the end of August, down by 40% or more. I watch my competitors pricing, and remain competitive, or under by 10% or so. Other than reducing price points, I'm not doing anything different. Same ads on repetitive product, with good photographs. My product line does have a seasonality associated with it, but not by near the numbers of recent decline. 

 

I called the Ebay Sales helpline for guideance. They can only offer simplistic solutions that anyone with an ounce of common business sense could figure out on their own. So no help there. It seems they are only equiped to assist the newbie seller that doesn't undertand that discounting can increase sales, but normally has a detrimental impact on net income. 

 

Given my circumstance and limited view, it seems that Ebay is in the midst of a temporary market decline and doesn't want to admit it. I may be wrong, but don't have anything else to hang my hat on. 

6,655 Views
Message 7 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 21, 2017 8:12:14 PM
janiemt1127
Adventurer

My sales have dropped to almost nothing.  I have tried what ebay suggested, still nothing.  I have lost my top seller status because of this.  It seems most of my listing are not even being looked at.  What is going on?????

6,591 Views
Message 8 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 22, 2017 9:08:55 AM

I also have noticed a significant decline in sales this Oct and prior.  I have a store on ebay. I have been listing almost daily, good pictures, advertising my items on fb, twitter & pinterest, also google.  I have done multiple discounts on items 20%-55% off this month.  Only had 4 sales so far this month.  Also compared my pricing & shipping with others that sell same or similar my prices are lower.  So I just thought well I will give the promoted listings a try and see if that is what is being wanted of the seller to do.  So we will see if promoted listings make a difference.  I have been selling on here since 1999 and cannot recall it being so terribly slow in sales. ?????

6,493 Views
Message 9 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 22, 2017 12:55:32 PM
janiemt1127
Adventurer

I have also done all of the things you mentioned.  Some of my items are even priced lower than what others are selling theirs for, and still no sales.  Very, very discouraging.  I have tried promotions and still no sales.  Not sure what to do. Smiley Sad 

6,456 Views
Message 10 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 22, 2017 4:57:25 PM
2396angel
Thrill-Seeker

Has anybody factored in there has been 2 massive hurricanes and a wild fire?

6,394 Views
Message 11 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 22, 2017 5:06:43 PM

There are hurricanes and wildfires every year.

6,388 Views
Message 12 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 22, 2017 5:51:32 PM
2396angel
Thrill-Seeker

I sell over 400 items a month and most of my missing sales in recent months are from disaster riddled areas.  My sales are down 30% +. I do know where my sales come from.

6,368 Views
Message 13 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 23, 2017 2:48:26 AM
captaindavesgoodies
Adventurer

I'm no expert but even I have noticed a major downward shift in traffic.

 

My sales are up due to me adding new inventory.  I worried about hurricanes, but people bought. 

 

But views are way way down.

 

I use promoted listings and some items have sold.  Just offering my 2 cents.

 

 

6,282 Views
Message 14 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 23, 2017 7:01:40 AM
usaflea
Adventurer

August was always my slowest month, family vacations, kids ready for schools, etc...but I see changes to what people want for their homes now, changes to the

toy / doll market , changes everywhere for home decor etc..almost need to research before selling certain items now .

6,230 Views
Message 15 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 23, 2017 7:55:44 AM
jfsfarmequipdealer
Adventurer
Last Edited 07:57:19 AM

I have been selling on eBay for about 10 years, first for myself, and now for someone else. I used to to turn myself into a pretzel trying to figure out what causes these downturns and spent hours and days making changes in my listings to try to reverse the trends. It never really helped, and sometimes I would end up changing everything back. I don't do this anymore. My sales dropped tremendously coinciding with just about the time frame that supposedly the reporting data for promoted listings was incorrect. I don't know if it was just a reporting issue or not. May just have been a coincidence. My point being, all any of us can do is follow the updated guidelines we are given when eBay makes changes to this marketplace, just like any other marketplace, and do the best we can. 

6,202 Views
Message 16 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 23, 2017 8:03:06 AM

My point was, you should see a decline EVERY year from disaster areas.  You may personally sell more to the ones that were hit this year but, thet would not contribute to everyone's downturn.  Think beyond your own box.

6,187 Views
Message 17 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 23, 2017 8:09:38 AM

To be honest, unless you sell items specificly for those areas, it still makes little sense that it would give even just you that much of a decline from last year.  We had a couple major hurricanes last year (I live in an area that was hit) and major fires.  This nothing new.  I understand that your sales are lower in those areas, but you should have had a similar downturn last year.

 

I think you need to look at your numbers from last year and re-evaluate.

6,188 Views
Message 18 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 23, 2017 10:50:15 AM
myparts1111
Adventurer

Ebay regulates sales now for sellers.  I can have 5000 items for sale or as high as 50,000 and my stores do the same money every month

 

Ebay is a lost cause for sellers

6,143 Views
Message 19 of 155

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

Re: Huge reduction in traffic to listings, huge reduction in sales. Is promoted listings causing thi

in reply to Oct 23, 2017 10:51:53 AM
myparts1111
Adventurer

I used to do big numbers on ebay, things reallyt changed in 2011?  Whatever it was I have never had good sales again.

6,143 Views
Message 20 of 155