@walnutcreekhome wrote:
I have two stores and when Promoted Listings Advanced was released, I jumped in with both feat in my larger store. I promoted a couple hundred listings with multiple keywords and a $10/day budget. After two weeks I'd spent about $120 with zero PLA sales. Zero. Oh, I was getting a lot of clicks, but my sales had dropped significantly from when I was using Promoted Listings Standard, which I'd always been able to use successfully.
Two weeks was long enough because my Financial Summary page had turned into total chaos. Every 3- to 5-cent click was listed separately, making it impossible to find anything else on the page. I use the Summary page to get my net profit after every sale and to see if a PLS applied. I couldn't find anything on the page without spending way too much time digging through hundreds of minuscule entries because sales were buried throughout.
The click costs would be more manageable if they were summarized on the page daily. Certainly eBay can list every click somewhere besides the Summary page, which had lost all usefulness. After all, it's called a S-U-M-M-A-R-Y.
It's highly likely my lack of PLA success was due to my inexperience with CPCs, which I tried only once years ago on Google. While I might want to learn more about running a successful campaign, that's never going to happen if it means returning my Summary page to that horrible mess. If eBay fixes that, maybe I'll give it another shot.
Hi @walnutcreekhome,
Thanks for being a seller on eBay and testing out Promoted Listings AdvancedBETA. We appreciate you telling us about the frustration you’re having when reviewing the Payments tab and will forward that feedback along to our product team.
We can confirm that there’s been no change to how we show charges for a Promoted Listings AdvancedBETA campaign. We combine all clicks a seller receives on a Promoted Listings AdvancedBETA ad in a given campaign on a daily basis. These charges are reported at a listing level. From your Payments tab or invoice, you’ll see the campaign ID, click date, total number of clicks, and average cost-per-click per listing.
You can also download reports for your Promoted Listings AdvancedBETA campaigns from your Marketing and Reports tabs within Seller Hub. Downloading reports from the Marketing tab works best for when you want a summary for a single campaign over a set period of time. Downloading reports from the Reports tab works best for when you want to schedule or download reports at the account level, for multiple campaigns at once, or view your daily performance. Here’s how download those reports:
- To download reports from the Marketing tab:
- Navigate to the advertising dashboard
- Select “Promoted Listings Advanced” from the “Campaign type” dropdown menu
- Scroll down to the campaigns section and identify the campaign you would like to download a report for
- Expand the menu next to “Edit” and select the type of report you would like to generate
- To download reports from the Reports tab:
- Click on “Download”
- Click on “Download report”
- Selecting the following report parameters:
- Source → Marketing
- Campaign type → Promoted Listings AdvancedBETA
- Type → Keyword, Listing, Campaign, or Search query
- To schedule reports from the Reports tab:
- Click on “Schedule”
- Click on “Schedule report”
- Create a download schedule by selecting the following report parameters:
- Source → Marketing
- Campaign type → Promoted Listings AdvancedBETA
- Type → Keyword, Listing, Campaign, or Search query
- Frequency → Daily, Weekly, or Monthly
Reviewing these reports is a great way to get an in-depth look at your Promoted Listings AdvancedBETA campaign performance and discover how to optimize it for the future.
We appreciate you taking the time to provide your feedback and hope you will continue sharing it in the future. Thank you for being a valued seller and an important part of our community on eBay.
