Hi Everyone! This month's chat you’ll have an opportunity to talk with the eBay Ads Team. The theme of the chat is about advertising solutions available to help you drive sales. Advertising solutions like Promoted Listings Standard and Promoted Listings Advanced BETA. Come join the chat on Nov 9th at 1PM PST!
Edit: Thanks for joining us for the Monthly Chat with eBay Staff and the Promoted Listings Team.
The chat thread will remain open until 2 PM PT at which point we'll close it from additional responses. After that time, we'll continue to work on responding to any queries that might still be unanswered.
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Missed the chat? Send your questions to the podcast by calling 888-723-4630 or email us at podcast@ebay.com and maybe your questions will make it on the air! Or listen to past episodes while you wait for next month!”
Devon,
- last edited on by
elizabeth@ebay
Hi ads_team@ebay thanks for taking the time to be here today!
I’ve been seeing increasing use of scrolling ad carousels on listing pages and have a question about how these impressions are counted. In this example photo, there were over 100 total ad slots including carousels, about 60 immediately viewable without scrolling right in the carousels.
Seller Hub defines impressions as “The number of times your promoted listings have appeared on any eBay site.”
If my listing was in slot #79 would there still be a Promoted Listings impression counted in reports even if the buyer never actually scrolled right to bring it into view on their screen?
Similarly in search, if the promoted version of my listing appears on page 2 for a given search, but the buyer never navigates to page 2, would that still be counted as a Promoted Listing impression since it technically appeared “on any eBay site” as part of that search?
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Edit: A reply to your question can be found here.
- last edited on by
elizabeth@ebay
In his segment on search and ads at eBay Open, Pravesh Katyal said there would be changes to how ads are displayed “coming soon” and that instead of seeing promoted and organic interspersed together we will see “clearly demarcated ad placements such as the top of search ad placement, middle of search ad placements as well as bottom of search ad placements. Each of these ad placements will have a number of ad slots. Ads will be shown in a continuous and clearly demarcated manner. We think that makes it much easier for buyers to identify and to interact with the ads, and more importantly it gives an ability for sellers and advertisers to target specific ad placements. ”
Any idea what those top, middle and bottom of search ad placements will look like?
I’ve noticed modules like this one in searches for certain shoes that highlight listings with Authenticity Guaranteed, is this similar to what we can expect but featuring Promoted Listings instead?
How will sellers be able to specifically target top, middle, and bottom of search placements?
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Edit: A reply to your question can be found here.
- last edited on by
elizabeth@ebay
The Promoted Listing FAQ says that the promoted and organic versions of listings will not appear together in the same search.
Can the same promoted listing appear in more than one placement on the same set of search results?
No. An individual listing will only appear once in the same set of search results. If your listing is promoted, it will either appear as a promoted listing or an organic listing.
However, I consistently see promoted and organic versions of the same listings displayed when search is sorted by price or time.
Why does that only apply to Best Match sort and why doesn't the FAQ specify that?
Or is it supposed to apply for all sort types and these results are in error?
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Edit: A reply to your question can be found here.
- last edited on by
elizabeth@ebay
Promoted Listings Advanced seems to be creating a lot of situations where the top results are not relevant, possibly due to keyword spamming.
It's especially frustrating when you search for a specific brand only to be shown competing brands (that presumably you aren't interested in or else you would have searched for them.)
It's a poor buyer experience and I would assume the brands are probably not happy about it either.
What is eBay doing to combat keyword spamming/hijacking that forces irrelevant results to the top?
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Edit: A reply to your question can be found here.
Thanks for joining the chat this month! It's closed from further replies but we'll keep working through to make sure that questions are addressed.
Devon,
