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Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

I’m concerned about 2 recent buying experiences I’ve had with eBay’s sneaker authenticity guarantee. The first pair of sneakers showed the authenticity guarantee in multiple places on the listing page and I was even blocked from sending a message to the seller, so there was every indication it would be authenticated. 

 

However, this order was drop shipped from Amazon directly to my address – it did not go to the authenticator first. 

 

The package ended up being lost and I was able to get a refund with an INR claim, but I’m confused why this listing showed the authentication guarantee if it didn’t qualify and why the messaging was blocked if it did not in fact go to the authenticator.

 

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My second sneaker buying experience was for a pair of shoes won on an auction for $39 – this also showed the authenticity guarantee and in this case the shoes did go to the authenticator and were then sent on to me.

 

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The shoes appear to be as advertised, but again I’m left wondering why shoes under $150 are showing up when filtering for authenticity guaranteed only and why this pair went to the authenticator but the other one didn’t.

 

Looking at sold history shows this may not be an uncommon experience.  If eBay is having cheap shoes sent to the authenticator, it could certainly explain some of the "explosion in demand" and delays that have been reported. 🤔

 

solds.jpg

 

Has anyone else run into this situation? I asked about it in the weekly chat last week, but did not receive any answer or acknowledgement from the community staff.

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

 

@valueaddedresource 

Interesting post.  My first guess was it was added to "ALL" sneakers with a LEARN MORE simply as a marketing ploy to entice buyers (who don't read) to purchase.  

HOWEVER, 

If they are really requiring sellers and buyers to use the authenticator for $39 sneakers that is something else indeed. 

 

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?


@ittybitnot wrote:

Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

 

@valueaddedresource 

Interesting post.  My first guess was it was added to "ALL" sneakers with a LEARN MORE simply as a marketing ploy to entice buyers (who don't read) to purchase.  

HOWEVER, 

If they are really requiring sellers and buyers to use the authenticator for $39 sneakers that is something else indeed. 

 


Thanks @ittybitnot  - as far as the idea of it being a "learn more" type of thing, I originally thought it might be something along those lines too.

 

However, the fact that it said the delivery estimate "includes shipping to and from the authenticator" and messaging the seller was blocked because "messaging is turned off for sneakers covered by Authenticity Guarantee" gives an expectation that those shoes would in fact go to the authenticator.

 

I think there's a serious question about "truth in advertising" here, especially since another pair of shoes that was less than $150 *did* go to authenticator.

 

I have a hunch about what may be happening but it doesn't explain why there would be a discrepancy in how eBay handled these two different buying experiences.

 

My suspicion is that eBay is going by the BIN price, not the actual final sale price to determine whether Authenticity Guarantee is shown.

 

In the example of the pair that shipped from Amazon, it was a variation listing with multiple colors sizes.  I suspect there was an "out of stock" variation that was above $150, which may have then caused all variations to get the Authenticity Guarantee.

 

The other pair was an auction with a low starting price and a BIN of $150 - winning bid was $39 and those did go to the authenticator. Here they are as I received them with the authentication tag and everything.

 

yeezy1.jpg

I suspect the same may be true for Best Offers as well, BIN of $150+ gets authenticated even if the accepted offer/final sale price is much lower.

 

The difference between a variation listing and auction may be why one went to authentication and not the other, but that still doesn't seem right to me considering both listings very clearly showed they would be authenticated.

 

 Again, it's all just a hunch so take it with a huge grain of salt.  I can only speak to my personal buying experiences above and have no idea if any others actually went to the authenticator or not, but if you search active and sold sneakers filtered for Authenticity Guarantee and price, it's interesting to note how many sold auctions ended below $150 and how many BIN with Best Offer listings are active at exactly the $150 minimum.

 

auction4.jpg

 

Whatever is going on here is very odd and I had hoped for an answer in the chat.  If my hunch is correct, I'd really like to know why eBay is doing it this way - authenticating cheap shoes seems like a waste of everyone's time and almost guaranteed to cause the kind of delays others have reported, not to mention a waste of money for the authentication and shipping costs.

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

@valueaddedresource 

 

I will have to look at some "live" listings.  Probably won't be able to see much for a couple of days.  eBay is rearranging the "deck chairs" (categories) again and search filters are coming and going.  And just imagine being a seller and waking up this morning to find that all your "item specifics" are gone again AND your item   moved to a different unrelated category altogether.  I am feeling for the person that posted on the Seller board that had their cake plate  moved to  ceramic figurines.   

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

Could it have to do with brand name more then price? Even if I buy a low cost pair of X brand, I want the X brand not a knock off.

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?


@valueaddedresource wrote:

My suspicion is that eBay is going by the BIN price, not the actual final sale price to determine whether Authenticity Guarantee is shown.


Totally agree. If there is a BIN price of $150 then they are basically $150 shoes and the mechanism should be ready to route them for authentication if they sell. If they go for less than that then someone got a deal but the planned authentication should go forward anyway.

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?


@redmodelt wrote:

Could it have to do with brand name more then price? Even if I buy a low cost pair of X brand, I want the X brand not a knock off.


@redmodelt authentication is supposed to be only available for certain brands at or above certain prices depending on condition.

 

Currently, Authenticity Guarantee is available for Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma brand sneakers, listed in the men’s or women’s athletic shoe categories, in new condition sold for $150 USD or more or pre-owned condition sold for $300 or more. Auction items in the athletic shoes category in new condition that sell above $150 USD or pre-owned that sell above $300 USD are also included in the service. You can identify eligible items by looking for the blue Authenticity Guarantee check mark in the search results, as well as in the top right of the item page.

 

Here's where I think some confusion comes in - the FAQ says "sold for" and "sell above."  A very literal take on that would say that should be shoes with a final selling price at or above the minimum.

 

eBay seems to be expanding that out encompass BIN price, regardless of what the actual selling price is and it seems to me that it may be that some people have figured out that is an easy way to game the system to get authentication on shoes that shouldn't really qualify.

 

Also interesting to note on the Q1 2021 earnings call, CEO Jamie Iannone said "In Q1, sneakers valued above $100, grew at a triple-digit rate once again." Is the choice of the word "valued" instead of "sold" important there? I'm not entirely sure - that's why I asked about this issue in the chat last week and why I was disappointed not to receive a response.

 

Either way, the fact that in my case one pair did get authenticated and the other didn't despite both of them clearly showing the authentication guarantee is puzzling.

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

Another puzzling thing with eBay algorithms. Like how some new sellers list and sell items in the $1000's and others 1 item at $10 per month? 

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?


@ittybitnot wrote:

@valueaddedresource 

 

I will have to look at some "live" listings.  Probably won't be able to see much for a couple of days.  eBay is rearranging the "deck chairs" (categories) again and search filters are coming and going.  And just imagine being a seller and waking up this morning to find that all your "item specifics" are gone again AND your item   moved to a different unrelated category altogether.  I am feeling for the person that posted on the Seller board that had their cake plate  moved to  ceramic figurines.   


@ittybitnot  - I know all of those other category and item specifics issues are far more pressing right now and totally agree, my heart goes out to those dealing with that mess today.

 

Just in case it helps, here's a link to sold auctions with Authenticity Guaranteed below $150.

 

https://www.ebay.com/e/fashion/sneakers-all-ag-020321?_sop=2&LH_Sold=1&LH_AV=1&LH_Auction=1&rt=nc&_u...

 

You can't see "accepted offer" price on solds as far as I know, but here's a link to active Best Offer with BIN at exactly $150.

 

https://www.ebay.com/e/fashion/sneakers-all-ag-020321?_sop=2&LH_AV=1&_udhi=150&LH_BO=1&rt=nc&_udlo=1... 

 

As far as the variation example- there's another wrinkle.  When I bought the shoes and for about a week after, all variations looked exactly like in my screenshot - clearly showing authentication guaranteed in 3 different places on the listing.  And this was all variation listings I saw, not just the one I ended up buying from.

 

I brought the issue up on Twitter and tagged the eBay Sneakers page as well as bringing it up in the chat last week - neither of which got a direct response from eBay. Since then I noticed they changed how variations are displaying.

 

Now they still show authentication guaranteed in the search results page, but when you click through to the variation it is only shown on shoes at or above $150.  Did they change that in response to my questions/concerns? I don't know, but if so it would have been nice to have some kind of acknowledgement at least.

 

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Again, the whole thing is just very odd and as someone with a lot of experience both as a buyer and seller on eBay I can make some pretty educated guesses about what is going on here.  However, I'll admit that even educated guesses are still guesses and not a great substitute for actual answers from official sources - it's just the best explanation I've been able to come up with based on the info at hand.

 

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?


@itsjustasprain wrote:

@valueaddedresource wrote:

My suspicion is that eBay is going by the BIN price, not the actual final sale price to determine whether Authenticity Guarantee is shown.


Totally agree. If there is a BIN price of $150 then they are basically $150 shoes and the mechanism should be ready to route them for authentication if they sell. If they go for less than that then someone got a deal but the planned authentication should go forward anyway.


@itsjustasprain  I'll be honest I have some mixed feelings on this.

 

I do agree that if eBay is showing the authenticity guarantee on the listing, ethically and/or possibly legally there may be an expectation and obligation to go ahead with the authentication.  But if people have figured out how to "game the system" and it is being manipulated/abused, eBay should do something about that in my opinion.

 

As a buyer, I don't think it's right that the one pair didn't go to authentication as advertised.  But beyond just that one example, this whole experience has opened up a whole bunch of questions for me both as a buyer and a seller on the platform.

 

While I do think eBay should abide by their authenticity guarantee promise once it has been made, I have to question why it is being made in circumstances that it would seem it shouldn't be.

 

I also have to question what affect it is having on the overall buying experience.  There have been many complaints of delays (in some cases over a month) and other issues at the authenticator like shoes being lost, shipped to the wrong place or clearly not being inspected to the degree they should be - indications they may be in over their heads and struggling to provide the level of service promised.

 

eBay even increased the minimum from $100 to $150 specifically to address these issues supposedly in an effort to slow down the flow of shoes coming into the authenticator. Obviously that's not going to have the desired effect if cheap shoes are being sent to authentication any way.  If this situation is contributing to negative buyer experience, I think eBay has an obligation to address that just as much as they have one to provide what they have promised/advertised.

 

As a seller on the platform, I have other questions.  First of all, eBay says there are no fees on sneakers sold over $100 - does that really mean "sold" price or are these sellers able to skirt around that with the BIN and not pay fees on these sales too?

 

Along the same lines, eBay also advertises that authentication is free and they pay for the shipping costs from the authenticator to the buyer.  I know there ain't no such thing as a free lunch - the costs of authentication and shipping are factored in somewhere and it doesn't escape me that many sellers in many other categories just experienced fee increases last month.

 

I don't care what BIN price someone slaps on something, shoes that get one bid and sell for $1.00 are not really $150 shoes.

 

To be clear, I'm not saying buyers shouldn't get authentication when it has been promised - I'm saying eBay can and should make sure that promise is applied consistently and only being made where it really should be.

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

Looks like eBay has dropped the minimum to $100 again.  Q2 GMV must be needing a push. 🤣

 

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Re: Why Is eBay Showing Sneakers Below $150 With Authentication Guarantee?

Im not sure what is going on with authentication. I just sold a pair of pre-owned Nike Lebron's, BIN price was $60, I accepted an offer for $50. They have been listed for about 3 weeks, they never had the "Authenticity Guaranteed"  tag on the auction. However, after they sold and I printed the label I saw that it was shipping to Authentication. I went and looked at the listing, and all of a sudden the listing is showing "Authenticity guaranteed". 

https://www.ebay.com/itm/134196966526?transid=1926879018003&mkevt=1&mkpid=0&emsid=e12025.m43.l1123&m...

Maybe eBay is randomly selecting shoes for authentication in advance of expanding the program?

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@smounts wrote:

Im not sure what is going on with authentication. I just sold a pair of pre-owned Nike Lebron's, BIN price was $60, I accepted an offer for $50. They have been listed for about 3 weeks, they never had the "Authenticity Guaranteed"  tag on the auction. However, after they sold and I printed the label I saw that it was shipping to Authentication. I went and looked at the listing, and all of a sudden the listing is showing "Authenticity guaranteed". 

https://www.ebay.com/itm/134196966526?transid=1926879018003&mkevt=1&mkpid=0&emsid=e12025.m43.l1123&m...

Maybe eBay is randomly selecting shoes for authentication in advance of expanding the program?


@smounts I see in the revision history it says the BIN price was revised at some point. Was the price ever $150+?

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No, I started at $79.99 I believe on the listing, lowered it about 10 days in if I recall correctly. The comps never supported an ask over $95 and these weren't in the condition that would have warranted an ask at the top of the current market for this model.

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@smounts wrote:

No, I started at $79.99 I believe on the listing, lowered it about 10 days in if I recall correctly. The comps never supported an ask over $95 and these weren't in the condition that would have warranted an ask at the top of the current market for this model.


@smounts I'm going to say it's a glitch. It looks like right now there is no limit being applied at all to receive the authentication badge.

 

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devon@ebay  can you confirm if this is a technical issue or if eBay really has decided to do away with the price minimum for sneaker authentication?

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