Found this on google from a Life Magazine:
For many years, the Magnolia Oil Company's symbol has been Pegasus, the flying Red Horse and drew the bulk of its oil from the giant "Vacuum" Oil Field in texasthat brought prominence to the company). After the Standard Oil of New York (SOCONY) merged with Magnolia in 1931, the company became "Sacony Vacuum Oil". Now, we know this company as ExxonMobil.
Socony-Vacuum Trademark
The Scocony-Vacuum Trademark
Pegasus the Flying Red Horse, beloved of children
The Socony-Vacuum Oil Company of Los Angeles hired Franklin Gurley to start making a whole line of vibrant decorative candles for them that would help use up paraffin, an otherwise discarded substance from oil refining. During the late 1930s and 1940s, these candles were sold at Woolworths and also at the famous department store, Macy’s. The candles came in all sorts of artistic shapes (Bunnies, Duckies, Pixies, Rabbits, etc.) and were sold under the brand name Tavern Candles.
Tavern Candles Tavern Candles
Tavern Candles and their Original Box
Gee, aren't they cute!
These candles are still beloved by Christmas collectors...this one has its original box and bottom label and is in amazing shape for a 1940's candle! Because they were so cute, most people didn’t want to burn them and ruin their appearance