i use a sniping service for my usual 7 second snipe. i usually win but do lose from time to time. when i do lose i always feel good about it because:
A)i bid my maximum and wouldnt have been happy at one penny more and
B)i helped to boost the sale price for the seller and
C)if i'm not gonna be the one to get it at least the early proxy bidder who did win had to pay just a little bit more to get it.

)
and THATS what bidding your maximum is all about whether you bid your maximum early or in the last 7 seconds and win or lose, i go away happy.
I LOVE EBAY!!!

)