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eBay Launches Authentication Service for Luxury Handbags

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Verified Blogger
Verified Blogger
Last Edited 09:17:36 AM

When buyers shop for a designer item, they want the best customer experience—and eBay wants to ensure it’s delivering. Today, we launched eBay Authenticate, a white glove authentication service designed to help eBay’s millions of active buyers shop with confidence.


eBay Authenticate will help sellers provide the best possible customer service, and arm their authenticated luxury item with an “Authentic” badge once the item passes inspection


Sellers who use eBay Authenticate will have their items vetted and inspected by a professional authenticator. The listing will indicate that the item is authentic—and backed by a 200% guarantee—which will help increase buyer confidence. For sellers, eBay Authenticate will provide protection, since eBay manages the fulfillment.


Here’s how it works:

  • Sellers opt in when they start listing an eligible item on eBay.
  • Sellers ship their item to experts for free (mail-in or drop-off at a participating FedEx Office).
  • Independent industry experts verify the item’s authenticity, then photograph and list it.
  • When the item sells, it is shipped to the buyer in luxe packaging with a card stating the item’s authenticity.
  • A 20% fee is deducted from the selling price, and the seller receives the remaining 80%. For a limited time (until January 31, 2018), sellers receive 90% of the selling price.

eBay Authenticate is powered by industry experts who verify each item’s authenticity using both the item’s digital fingerprint and a careful examination of the item.


For now, eBay Authenticate is available only to select sellers of luxury handbags and wallets valued at $500+ from the following brands: Balenciaga, Burberry, Céline, Chanel, Christian Dior, Fendi, Goyard, Gucci, Hermès, Louis Vuitton, Prada, and Valentino. In the near future, we’ll expand to new categories and brands. For B2C sellers, more options will be available soon. 


eBay Authenticate was designed to increase buy-in and consumer trust in eBay purchases and give sellers greater confidence in selling luxury items. For sellers, it uncomplicates the process of selling a luxury item. The experts do all the work of verifying the item’s authenticity, listing it, and shipping it. Sellers get the boost of having their item authenticated by experts and backed by a 200% money-back guarantee. For buyers, it’s a no-brainer—they can shop with confidence knowing the item is authentic.