*UPDATE* eBay will implement the changes below today, October 16, to accommodate the HTTPS upgrades mandated by Google. We originally published the article below on August 23, 2017. Google’s changes will roll out on October 17, and eBay is implementing the change one day in advance to ensure a smooth user experience. All information in the article below is still accurate, with the only new information being today’s date for eBay’s rollout.
Starting in October 2017, Google Chrome—the browser used by almost half of all eBay buyers—will begin displaying the message “Not Secure” in the address window when users visit standard HTTP pages, and HTTPS pages that include nonsecure HTTP content. eBay believes that the “Not Secure” message may deter shoppers from buying and impact your conversion rate. eBay is taking steps to make sure that your buyers won’t see this message and can access your listings securely.
To prevent the “Not Secure” message from deterring buyers, here's how we are changing the experience:
How do you know if your listings contain HTTP content?
Sellers who have non-secure content in their listings should reference the HTTP page within Seller Celler for detailed guidance on how to update their listings.
Additionally, eBay has been working with third-party providers to ensure they’re ready for this change. Many of them will provide bulk editing options to remove HTTP from your listings; see a list of providers here.
A few reminders of some Listing Policy updates we announced in our 2017 Summer Update: