For nearly 31 years, eBay has been more than just a marketplace - it’s been a driving force behind entrepreneurs worldwide. Today, we’re excited to announce the return of our Up & Running Grants program for 2026, now with a fresh emphasis on the future of selling: eBay Live.
As one of eBay’s fastest-growing formats, eBay Live is creating new ways for sellers to engage with buyers in real time and expand their businesses. By bringing together community, shared interests, and interactive shopping, it delivers an immersive and highly engaging experience. This live format offers a more authentic way to shop, currently available across categories like collectibles - including sports trading cards, collectible toys, and comics - as well as tools, beauty and luxury items such as watches, handbags, and jewelry.
Now in its seventh year, the Up & Running Grants program continues to help sellers turn ambition into momentum. We will select 10 sellers, each seller will receive a $10,000 grant to invest in inventory, equipment, marketing, or hiring—paired with expert eBay Live mentorship and a full kit of pro-level live selling equipment. All sellers are eligible to apply, including current eBay Live sellers and those interested in joining the platform.
Applications are open now through June 25, 2026 at until 6:00pm EST. For more information and to apply, please visit https://helloalice.com/grants/ebay/.
