Today, we’re excited to announce the launch of our new global brand campaign, “Shop the World”. This campaign—which debuts in four markets on October 13—will illustrate how those moments of inspiration that surround us every day can be made instantly shoppable on eBay.
Our ‘Shop the World” campaign is in recognition of you—our global seller community—because thanks to you, eBay’s selection is one of the most extensive and interesting in the world. Your 800 million listings, paired with eBay’s multiscreen technology, means people can instantly shop the world’s inspiration—anytime, anywhere. That’s why each advertisement features several distinct moments of inspiration, and the item each shopper was ultimately inspired to purchase, was purchased on eBay.
The campaign will initially reach audiences in the United States, Australia, the United Kingdom and Germany, and more markets will follow in 2015. The campaign also launches in conjunction with themed collections of inspirational inventory on eBay.com.