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2011 Fall Seller Update

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Verified Blogger
Verified Blogger
Dinesh Lathi

Updates coming this summer and fall include new seller protections, will help bring more buyers and keep them on eBay—and will help boost your sales and profits for the holidays and beyond.

As always, updates that impact your selling are consolidated with lead time to adapt. Scheduled to begin launching the week of August 22, this is the second and last seller update for 2011. Each of these initiatives advances eBay as a top shopping destination—without the need for significant changes to your listings or business practices. Bottom line: you can focus squarely on getting ready for a busy and profitable holiday selling season.

More exposure and protection for sellers

  • Get 25 EXTRA characters in your title to draw more buyers to your listings. A good title is key to establishing the relevance of your listing to a buyer’s search—and some products require more words than others to get in front of the right buyers. Starting the first week in September, you’ll have almost 50% more space for your titles, with the maximum number of characters increased from 55 to 80. Increase your visibility with more relevant keywords and buyer-attracting descriptors.

  • Buyer Protection cases won’t be included in your count of opened cases unless the buyer contacts you first. We know sellers want to do the right thing for their customers—that’s why eBay always encourages buyers to contact the seller before filing a case. Starting in late August, if the buyer doesn’t contact you before opening a Buyer Protection case and you act quickly to resolve it, the case won’t be included in your performance rating.

Inspiring buyer confidence

  • Policy update for email address and links in listings to keep buyers on eBay. Buyers should be able to find everything they need to know to complete a purchase right in the listing—and if necessary, contact a seller right from eBay.  Starting October 1, sellers will not be able to submit a new listing or re-listing if an email address or link that doesn’t help buyers transact safely and efficiently on eBay is included in the listing.

  • Get more sales with a great return policy. When sellers accept returns, consumers expect a meaningful timeframe and getting their money back as one refund option. New guidelines for returns are coming in the months ahead. Starting in late August, you can specify “Money back or exchange” as a refund option. Next year, the 3- and 7-day returns options will no longer be available and a cash refund option will be required for all returns. Of course, you’ll still be able to specify “no returns” as your policy. Give yourself a competitive edge for the holidays—start updating your listings with longer timeframes and cash-back options now.

Bringing more buyers with new ways to shop

  • Exciting new way to buy and sell tickets. A new, more robust way to shop for tickets will help make eBay a top destination for ticket buyers and help you get more exposure for your listings. Starting in September, buyers will see all tickets offered for an event on a single event page—including tickets available on StubHub—with handy access to a venue seat map. A new tickets catalog, coming in August, will help you specify more key details about your tickets and the event and make listing faster and easier.

  • Enhanced catalog-based shopping for GPS devices. Last year, a new way for buyers to find the popular products they’re looking for powered by the eBay catalog was introduced in the GPS devices category. Since then, listing with the catalog has been required in this category whenever there’s a product match. To make the shopping experience even more rewarding, starting September 15, when there’s no match in the eBay catalog sellers will be required to add the product to complete the listing. A new tool for adding products in this category makes it fast and easy.

Category and Item Specifics updates: As always, changes to categories and item specifics are included with the rest of seller updates.  Look for updates in Coins, Computers & Networking, eBay Motors Parts & Accessories, Consumer Electronics, Tickets, Collectibles, and eBay Motors Vehicles. Find out if your listings are affected.

Get more information on all these updates.

Get tools and tips to make editing your listings faster and easier.

See the Seller Checklist for more information about how these updates affect you.

Learn more from other sellers and eBay staff in the seller update discussion forum.

As always, thank you for selling on eBay.


Dinesh Lathi
Vice President,
Seller and Buyer Experience