I’m curious how other resellers approach promoted listings on eBay. My goal is to sell most items within 30 to 60 days. I carry a very wide variety of inventory, so I do not have one specific target audience or product category that consistently brings buyers back to my store. or get repeat sellers because i also don't usually carry many multiples. When I do not promote my listings, views and sales seem to slow down significantly. When I use promoted listings, I usually get better traffic and more sales, but the additional fees can eat into the profit, especially on lower-margin items. Has anyone successfully reduced or completely stopped using promoted listings while still maintaining steady sales? Do you promote everything, only slow-moving items, or adjust the promotion rate based on competition and profit margin? I would appreciate hearing what strategies have actually worked for other resellers with diverse inventory.
alejadi80