Interesting that eBay is pushing Advanced Ads all of a sudden. It's like those Tennie's & Handbags, of which I don't sell either, that there is more and more. I know Google and it's AdWorks. Advanced Ads at Ebay is something that is Unique, I was thinking that one hopes that eBay doesn't change anything... The Algorithm ( ALGORITHM) of Advanced Ads is not Google, furthest thing from. I'd want things to remain as they are, no tweaking to a Coder/Webmaster would be best from an eBay Employee. He/She could ruin all that has been built. Remember that Pepsi/Coke/KFC have ONE Recipe. Break that, and you're done for. After all Corporate doesn't know it's Elbow from a Hole in the Wall.