What is YOUR pricing and buying formula | Selling

fredew_0 · 2024-12-11T23:02:05.042000Z

I started eBay 8 years ago and when someone on Youtube told me about the power of "sell-through rate" my selling performance really took off. I simply took the 90-day's worth of sold data and divided it by the currently active. I would base my buying decisions and pricing on this. For buying, I would stick to buying only things above 70% sell-through. As for pricing, I would price in the middle of solds (sorted by highest to lowest price) if it were 70% STR, and towards the top if above 100% STR. A method like this still works great today. The problem with that method though is that you miss a lot of things that actually would sell well. There is a particular brand of women's tops that does very well. I have about 30 sold in the last 2 years, at an average sale price of $15, and the average days til sold of 90. For this brand, if you do the sell-through rate method as I described above, you only get 20%. By my old method, I would pass on this item. Thus, passing up opportunity. I am trying to figure out a new method. I've been doing a lot of Product Research (formerly Terapeak). I've been trying to see if the sell-through rate stat it reports is of any use. I was thinking I was on to something but then I tested some other brands and they don't seem to fit the pattern I thought I found. A few observations though:Many low performing items have sell-through rates of 10% and lower.Many mid performing items have sell-through rates of 15% +- 5%.Many high performing items have sell-through rates of 20% and up.The sell-through rate formula they use is different than the method I mentioned aboveThe Product Research sell-through rate formula is Sold / (Sold + Unsold + Active).That formula will never return a number higher than 100%.

Discussions

What is YOUR pricing and buying formula | Selling | eBay Community