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We had to start testing Promoted Listing Advanced... Now eBay wants us to pay for off site ad's??
Saw this pop up today when checking our campaigns:
Is eBay serious with this?!
Part of the reason they gave for increasing fees and encouraging us to advertise was so they could invest in marketing... Now eBay wants us to pay for eBay's marketing??? Even though eBay will be getting the sale and FVF anyway...?
So we have to pay to even get traffic on eBay, and then must pay to bring traffic TO EBAY in order to get sales...?
The last paragraph was the most outrageous part:
"Once you've created an offsite ads campaign, your listings can only appear in Google Ads through that campaign. They won't be eligible to appear in Google Ads via your Promoted Listings Standard campaigns."
So our PLS investment will be shut down and we'll have to fully pay for our own off-site impressions?!?!
The amount of investment eBay is trying to suck from sellers is approaching the level of insanity. As I'd posted about in the past, first they take away impressions unless you pay in PLS. Then even our organic impressions drop unless we pay in PLS. Then they make the 2% requirement to get PLS impressions (which had been a "test" that eBay did to us since 2020) standard across the entire site. Then their changes are causing drastic reductions on impressions to a point where we have to start testing PLA... And now they're exploiting us more???
Why on earth should we be expected - or even encouraged - to pay to advertise EBAY on Google...? Especially when the PLA pay per-click rates are HIGHER than Googles!
In other words, it seems eBay is now going to charge us MORE than Google does for clicks... Just to spend that ad money on advertising themselves on Google. Rather than the PLS payments being used to advertise us on Google as we were told it was designed for. And they will pocketing that extra "per click" money since their rates are higher than Googles...
This is insanity. Pay more, more, and more, just for less impressions and sales. EBay's GMV is falling, and the top sellers of our category are at a fraction of what they were a month ago, a quarter ago, and a year ago. Why is now the time they try to take MORE from us, without giving us anything more?
mam98031
·2 years agoIt is an optional TOOL. Ebay offers all kinds of different tools for sellers. We are not required to use any of them but they are there if we CHOOSE to use them.
Various tools work well for some sellers and not for others. Options are a good thing since we are a site with a diverse group of sellers from all walks of life. We are not all the same nor are our needs.
kh-ornesh
·2 years agoHi everyone,
Due to the age of this thread, it has been closed to further replies. Please feel free to start a new thread HERE if you wish to continue to discuss this topic.
Thank you for understanding.
psfhobbies
·2 years agoDid someone from Disney start working here?