The INFORM Consumers Act and keeping your identity private.. Sole Proprietor w/ DBA? | Selling

noahs*arcade · 2023-06-15T06:27:17.863000Z

Long time seller here with an 'individual' account. Seeing as I run a store, seems like switching to a 'business' account isn't a big deal, however the reason I'm exploring it is in an attempt to keep my identity private when selling items. Currently buyers just see my store name and PO Box, however with the INFORM act going into place in the coming weeks, I believe 'by law' eBay will have to start listing my actual name on emails/invoices to buyers. If I register a DBA and switch my 'individual' account to a 'business' account and select 'No, I manage my business as a sole proprietor or owner,' will I be able to set my account to only display my DBA to users? I have been operating as a 'sole proprietor' with my SSN for years and no plans to register as a business/obtain an EIN. Thank you!

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The INFORM Consumers Act and keeping your identity private.. Sole Proprietor w/ DBA? | Selling | eBay Community