Revising vs relisting?
Hey Hot Shot Sellers! OK OK So I've been taking your advice and finally after 2 slow months had 2 sales while I took a nap. 🤣 And there's nothing like activity to motivate me to work on listings haha.
I'm working on the major tweaking of listings that have been, let's say idle for awhile and need some TLC. The one thing I'm not crystal clear on is, is there any advantage to ending then re-listing vs. simply revising the listing title, picture, etc?
I started with revising, cropping pics, tweaking titles, etc. then decided since I have plenty of listings to try re-listing some the dead beats after some tweaks. LMK what you think, thanks peeps!
Check this one out, just picked up on the tube...
"No one cares how much you know, until they know how much you care."
johnrj1226
·11 months agoYour listings are part of the 2.6 million+ listings in the Jewelry category or.00078 of all the listings - just on eBay.. That's a lot of competition. You sold 29 items out of 200+ listing in the last 90 days . Your jewelry offerings seems to be unique and appeals to a certain segment of the shoppers. Don't think there is a "magic potion" that will entice new buyers. Try finding other items or jewelry that is appealing to a broader customer base..
Me thinks something like the 80/20 rule might apply in your situation . https://en.wikipedia.org/wiki/Pareto_principle or the "bell curve" distribution might be applicable. https://www.youtube.com/watch?v=MqBR7RYFSas
GL
bellacleojewelry
OP11 months agoImagine, I've been making and selling jewelry since before the internet. I wonder how I enticed people to buy my items back then without some kind of magic elixir?? 🙂 Just reacting to your comment, and I respectfully disagree...of course there is a magic potion...it's just not visible. 🤣
estate_echoes
·11 months agoLess competition....
You get more and more competitors daily.... lots of them are promoting.....
12345jamesstamps
·11 months agoI started putting 'Free International Shipping' in my titles.
I always had free domestic shipping but my sales picked up a little with domestic buyers.
Cool items you have by the way.
The hand with the 'rings' buyer gets to choose...so many dumb buyers out there...one will think they are getting all the rings for the price...I would only show one ring...we recently had a post here with a seller showing 3 shirts in photos and buyer assumed all 3 for the price and did not give a pick on the shirt chosen and buyer had a 'shipping deadline to ship something. Just a thought.
eleeper-half
·11 months agoI end and relist items regularly, and it does seem to tweak the sales. However, I only end items with no watchers (unless I have to end them all because of vacation or--as currently--a broken printer 😞 ).
I do not have an eBay store, so "Time Away" is not an option for me, and I have only 250 free listings, so I tend to delist items on the last day of a month and relist them on the next day.
What I wish for is the ability to edit listings even when they are delisted.
my-cottage-books-and-antiques
·11 months ago@eleeper-half I could be mistaken, but I thought ebay made Time Away available to non store owners a while back?
eleeper-half
·11 months agoIf they did, I don't see it. It's supposedly under "My eBay->Selling Tools" but there is no "Selling Tools" under "My eBay" for me.
my-cottage-books-and-antiques
·11 months ago@eleeper-half You don't have this?
my-cottage-books-and-antiques
·11 months agoIn Seller Hub, it's under Selling Tools. In My Ebay, it's under Selling.
albertabrightalberta
·11 months agoAnyone can do time away.
https://www.ebay.com/help/selling/selling-tools/time-away?id=5137&st=3&pos=1&query=Time%20Away&intent=time%20away&lucenceai=lucenceai&docId=HELP1600
eleeper-half
·11 months agoThank you, thank you, thank you--and now I was able to find it, not where people had said it was, but on the Overview page (which has so much stuff it's amazing one can find anything).
I will be using that in the future, I'm sure. Before this, to pause my listings, I had to lose the rest of the month. 😞
estate_echoes
·11 months ago@bellacleojewelry You can watch and see if this helps. Go to hub, performance, traffic. Look at views. External traffic pretty much nonexistent?
End a bunch of listings. Then 'sell similar'.
Check your views again over the next few days. Views will go up, sales most likely will too.
fern*wood
·11 months agoI really don't think anyone knows. I've heard different opinions for years. I even saw recent postings from the ebay open where ebay reps offered different opinions on this.
estate_echoes
·11 months agoLots of people know. We have the tools to monitor the effect....
Yes.. the ebay reps voiced their concerns.... over the problems it gives eBay. Stated, being storage issues and inconveniencing google. Unstated seems to be sellers being able to increase views and sales for free instead of paying for it with promoted listings.
movieman630
·11 months agoMy rule is...
Revise listings that sell, end and sell similar anything that is stale.
meme6253
·11 months agoI usually end a listing after it's had a shelf life of 60 days or more, Then I revise them, maybe change the title, sometimes offer new photos.
mam98031
·11 months agoYou can make all those revisions without ending the listing. You might try that and see if you see a difference so that you aren't breaking the connection with Google on the original listing. Just a suggestion. A test you may like to give a try.
estate_echoes
·11 months agoWith 3k sales and 1.7k listings I am pretty sure Meme knows this. OP's post, the topic, is on ending and relisting. Meme would be doing so because, because like with most people who do, it gives a demonstrable increase in views, thus likely sales. Pretty sure Meme, like most people who do this, know they get more views from doing this, than they get from google. That's kind of the point in doing it in the first place.
For the months I did not end/relist I had fewer external views than the past month where I did. Ending and relisting gave a recency boost in external views each time it was done.
May I ask if you have seen anything other than a dodgy slide from ebay to support your suggestion? Are you getting a lot of external traffic?
Here was a month where I was not ending and relisting....
mam98031
·11 months agoIt will depend on which seller you talk to and how much that seller understands about the big picture regarding listings.
When you end and relist a listing, it messes up the Google search because it breaks the link to the listing you ended. And Google is important as we get a whole lot of our traffic coming in from Google.
If it was a listing that you had multiple items on and some sold in the past, then ending it and relisting it causes you to lose the sales history on that listings which does give you a little boost in the search returns.
I'm not a supporter of ending listings and then relisting them. You can lose watchers that way too.
Something to consider, this is what I do. Every month or so I use the bulk editor and I change my handling time. I bounce it back and forth between 1 or 2 days. All my listings will have to reindex because of the change I've made and that will happen within the next 24 hours.
Some will disagree with me. And that is fine. But this is what I do.
Curiosity question. I see you have a store. Is it a Starter Store or a Basic Store? I ask because unless you consistently have 300+ active listings all the time, the Basic store isn't a good value.
estate_echoes
·11 months agoDo you have any evidence at all or are you just repeating what eBay said, without evidence? Are you sure you understand the big picture?
eBay Officially Calls This Seller Strategy a 'Myth'
The fact that eBay shows us external views, but not external sales says a lot.
OP has 2 slow months... Google isn't helping them out... they can look at their performance and see external traffic. Doesn't make much sense to be concerned about what isn't helping.
Most sellers know watchers are usually not buyers.
For me, ever since ebay started wanting us to pay for external traffic, free external traffic has dropped, and become negligible.
Interesting thing is.... ending listings and relisting actually increases external traffic, for a few days.
Red is when I end and relist a batch of 200 listings. My views will stay under 50 a day doing nothing. Sales go up with the peaks in views.
my-cottage-books-and-antiques
·11 months ago@estate_echoes Very interesting, and very helpful. A question: some sellers add new listings daily? Do you do that?
Unfortunately, ebay does not provide the sort of traffic data granularity they provided years ago, and so its hard to know what "external" consists of. But we know (unless this has changed) that ebay submits new listings (and presumably relists and/or sell similar) to Google Shopping every night. So, if most of those external views are Google Shopping, I'd expect to see at least some bump in external views every day if you are submitting new listings daily.
Just trying to figure this out....
my-cottage-books-and-antiques
·11 months ago@estate_echoes Oh, another question. In one post, you say "relist", in another, you say "Sell similar". Which do you do? (I'm guessing sell similar, but am not sure.)
estate_echoes
·11 months agoI do sell similar.
Ebay recently made it so when you "relist" it now gets a new listing number. I never found out why there was a change, and never really trusted it to have the same results of sell similar.
The next batch I refresh next week I plan on trying 'relist' just to see.
my-cottage-books-and-antiques
·11 months ago@estate_echoes Thanks. I don't know if this is newish, or if I just never noticed before, but I just used bulk edit to relist some ended items, and discovered that I can choose relist or sell similar (I chose sell similar). I've done relists/sell similar in the past, but have usually done them one by one, because I've usually had only a few. The bulk editor does make it a lot faster/easier.
I'm focused on getting new listings up today, but will probably end /sell similar a batch of 200 next week sometime to see if it helps with sales. Thanks for the tip!
When you do your batch of 200, do you actually make any revisions, or do you just end and bulk edit as sell similar? I made revisions to the seven I did today.
estate_echoes
·11 months agoI don't make any revisions. (But feel like I should.... better titles... more item specifics.)
If you have items that have been the same for several months or longer I would note the past 30 day views on them, before ending. After sell similar-ing, the next 30 days will likely be higher.
And watch the traffic in performance. It goes back 7 months. Replicate the results so you know it's not a coincidence. It helps you learn what works best for you. Might be other things that help too...
I think you were in Gurlcats thread where she ended her whole store (100 items) then did sell similar an got a bump.
estate_echoes
·11 months agoOn this account I started selling in November, 2024. I have 950 active listings, sold 453.... I list irregularly. Sometimes I do a stretch of listing 15-20+ items a day for a weeks then take some time off to focus elsewhere. Or i list off and on. External views are typically 5 or less a day. Regardless of if I list or dont list. The only way to change it is if I end and sell similar a batch of 200... i get about 25 external views a day for a few days.
It's such small numbers, but in essence it indicates that recency has an effect with google like it does with ebay. For every 20-30 new listings I may get an extra external view.
It's probably dependent on what you sell. I sell a lot of ephemera... and I don't think it's something benefits from Google, as opposed to more common sought after items. Back in the day I could find my items in google with ease. Often top result. Today, not so much. Seems to be a lot more platforms on Google than before. And again, since you can pay for increased traffic, that reduces views if you aren't paying. Same happened with auctions for me, ebay started promoted them and traffic died of if you arent promoting.
bellacleojewelry
OP11 months agoCuriousity question, answer: Starter store, I'm too cheap to throw money at eBay, and it's my first store. 🙂
jonathanbrightlight
·11 months agoWhat benefits do you find you are getting from the store subscription? We often advise that the Starter Store is often not a good investment, but it does enable some features and could certainly benefit some sellers, so I’m curious if you feel it’s benefited you.
bellacleojewelry
OP11 months agoSo far, helping with overall organization, focus on making a more cohesive price list, allowed me to put inventory on sale. I'm trying a combination of changes to increase traffic and sales, so it's hard to say exactly what helps someone buy the item. I'm not sure if the store will help increase sales directly, but it does seem to help give more control over catagorizing, and sales/discount events. It also helps to have a store front to showcase the listings.
mam98031
·11 months agoTypically that is not what a store is for. If that is what you are expecting, then you will likely be disappointed.
There are other benefits however on stores Basic and above. More free listings, lower FVFs, etc.
mam98031
·11 months ago@bellacleojewelry
Stores are NOT throwing away money. If you can actually use a Basic store or above, it is a very good value for the money. But you would know that if you actually compared the benefits of having a higher level store. Once you are regularly listing 300+ listings a month, the Basic store will SAVE you money.