NEW!!! Dynamic AD RATE strategy for Promoted Listings
Nope, nothing new here, just the changing of some terminology as we redefine the meaning of some words. I don't think eBay understands that one minor change can cause confusion and panic throughout millions of users. At this point, they need a daily newspaper to keep up with what they change. Millions of non-daily eBay users will be lost when revisiting this site.
30 comments
nascar-hemi
·2 years agoIs there a $$ Cap on fees charged with the Dynamic? I listed an item for $45,000., would they charge me 14% on the sale?
sfau
·3 years agoI have so many other people's ads on my listings - that is not dynamic - it is confusing as to what you are buying.
ghost-star
·3 years agoJust a warning (and I'm sure this was mentioned already, if not on this thread, then on another). I placed a jacket on Dynamic Ad Rate yesterday, which, at that time had a suggested ad rate of exactly 9%, and it had been at 9% for weeks. Then, I checked just an hour ago and the suggested ad rate jumped up to 13.5%. This may just be coincidence. Regardless, I immediately removed the Dynamic Ad Rate.
valueaddedresource
·3 years ago@ghost-star Did you use the setting to put a cap on the Dynamic Ad Rate?
ghost-star
·3 years agoI set my promoted listings ad rate via my MANAGE ACTIVE LISTINGS page. I have never set the ad rate using a campaign (wouldn't even know how to do that). So I can't find the page where I can place a cap on the dynamic ad rate.
my-cottage-books-and-antiques
·3 years agoDid you cap the rate when you set it up?
You can cap the rate at whatever number you like (well, minimum 2%). Do, if you want it to never go above 9%, you can cap it at 9%. If the recommended rate goes to 13.5%, ebay will still only use 9% for your listing. If it drops to 8%, ebay will use 8%.
ghost-star
·3 years agoGood to know! But how do you cap the dynamic ad rate? I can't find that anywhere.
dqdistribution
·3 years agoI'm not sure if this is the cap you are looking for but in Seller Hub, if you go to the left side to Advertising Dashboard under Marketing tab. Scroll down to your promoted listing campaign and select the dynamic one. In the window that pops up at the top of the screen there is a place you can put in your % Cap.
ghost-star
·3 years agoGot it. Thank you!
my-cottage-books-and-antiques
·3 years agoI usually create a new PLS Simple campaign (go to Seller Hub>Marketing Tab>Advertising Dashboard>over on right, the blue button, Create New Campaign. I then choose Standard>Simple. On that page, part way down you'll see this:
Lower left, check "Set ad rate cap". ebay will fill in the percentage by default: 25% (THAT ebay, always making with the jokes!) Delete 25% and put in whatever reasonable number you want as your cap.
nuclearomen
·3 years agoyeah, they just enhanced the name of it, prior was Suggested
chapeau-noir
·3 years agoMaybe they picked up the term DYNAMIC from Ticket-Astardbay, who has used dynamic pricing to drive the prices of concert tickets out of the reach of most people, based on demand (rather than seat availability), but yeah, I always remember it as being 'automated', which is useful in some situations.
my-cottage-books-and-antiques
·3 years agoI think maybe someone finally realized that you could set up an automated campaign in the automated campaign AND in the simple campaign...which was, in itself, kind of confusing. So, now, you can have a dynamic (the strategy formerly knowns as automated) strategy in a simple and in an automated campaign.
I suspect there's actually more to this, and the name change is just a preliminary step in some other change they are going to make.
Remember, they promised the stock analysts that they would increase the PL revenue by a hefty amount pretty quickly, and I think recent changes and the recent PLA incentive mr.lincoln mentioned, all point to ebay grabbing at straws to keep that promise.
If all these changes actually increase sales velocity and GMV, great....but if this is just about increasing ad revenue....not so great.
valueaddedresource
·3 years ago@my-cottage-books-and-antiques yep, I expect we'll be getting dynamic bidding for Promoted Listings Advanced too.
Amazon cost per click ads have a similar option. For sponsored product ads on Amazon you can do:
Fixed Bids - Uses your exact bid and any placement adjustments you set, and is not subject to dynamic bidding.
Dynamic bidding (up and down) - Increases or decreases your bids in real time by a maximum of 100%. With this setting bids increase when your ad is more likely to convert to a sale, and bids decrease when less likely to convert to a sale.
Dynamic bidding (down only) - Lowers your bids in real time when your ad may be less likely to convert to a sale. Campaigns created before the release of the bidding controls feature used this setting by default.
My guess is we'll see something similar here "coming soon".
my-cottage-books-and-antiques
·3 years ago@valueaddedresource That was my first thought when they mentioned this in the blog post....that it was really about PLA, not PLS. So, we'll have to wait and see how this impacts PLA. (But, since I don't use PLA, I admit, I'm personally not too concerned.
But the impact on PLS---so far---is really nothing but a name change.
Maybe they'll provide some sort of temporary financial inventive to use the dynamic strategy in PLS?
(Yeah, I know....I'm probably dreaming...)
the-hook-and-the-loop
OP3 years agoAnd today's special Dynamic rate is 14%, would you like some whine with that? I got nausea from today's special.
my-cottage-books-and-antiques
·3 years ago@the-hook-and-the-loop And that is one reason I'm finally trying to learn how to drive traffic to my ebay listings from social media. Most of my stuff has great margins, but 14% on top of 12 plus percent, and all calculated on the total price, not the item price? Margins can shrink pretty dynamically when using Dynamic strategy LOL
gamersbaystore
·3 years agoThe grifting by ebay never ends. They want 50% of the sale and to ensure sellers get nothing in return for their efforts.
ambera215
·3 years agoI'm pretty sure that's the whole point behind this. eBay will hope that everyone uses their "Daily suggestion rates" and whenever they please they will up and charge 40% just to promote your listings at the price THEY want, to make them the most money possible. Their "suggestions" are always ridiculous, I can't imagine agreeing blindly to whatever price they come up with. They must think we are all beggars on Shark Tank with how big of a cut they always want just to promote the item!
theteamsetguy
·3 years ago@the-hook-and-the-loop ,
There is no requirement that you have to use promoted listings in the first place or pay 14% of your sales to do so. You chose to use eBay’s dynamic pricing. I don’t know why you are complaining?
the-hook-and-the-loop
OP3 years agoOh yeah? Well, when I simply lower the rate below 12%, basically all sales stop.
the-hook-and-the-loop
OP3 years agoAbsolutely nothing has changed other than yesterday it was called "automated" and today it's called "dynamic". I'm sure I will start seeing "SOLD VIA DYNAMIC LISTING" on every sale now.
slippinjimmy
·3 years agoFrom recent posts here it would seem that a number of sellers used the "automated" system without understanding what it means. renaming it MIGHT help those sellers to understand what they are choosing (I actually doubt that anything less than a a "pop-up slap in the face" will get them to pay attention and understand the difference).
my-cottage-books-and-antiques
·3 years agoMy guess is ebay made the change because it was not easy to distinguish between the two "strategies", because the word 'automated" was being used by ebay both for the type ot campaign (simple or automated) and the type of strategy (flat and automated). So, now, ebay can show you how well one strategy performs compared to the other, and can market one as opposed to the other. And, as I've said before, this could be a first step, with ebay adding more changes now that they've clearly named the two strategies.
As usual, it's wait and see time.
my-cottage-books-and-antiques
·3 years ago@the-hook-and-the-loop Could you provide a link?
the-hook-and-the-loop
OP3 years agoVisit your active campaigns or campaign dashboard
my-cottage-books-and-antiques
·3 years ago@the-hook-and-the-loop Thanks.
I agree....I think the "Dynamic" strategy has been available for quite a while now in PLS, looks like the main change is that they are now identifying the strategy as "fixed" or "Dynamic"...neither of which is an actually new strategy. Maybe they've made it a little easier to setup the dynamic strategy, I haven't looked. But ,as I've been saying for years, ebay seems to be incapable of communicating with sellers in a simple, straightforward manner....and so we constantly end up with stuff like this, where many people have no idea what ebay is talking about.
But here's what they say, if you dig far enough to find it:
"Update your ad rate strategy
You can choose between two ad rate strategies: dynamic or fixed. The dynamic ad rate automatically adjusts your ad rate to match eBay's daily suggestions. The fixed ad rate lets you manually select an ad rate that will not change unless edited.
New! Dynamic ad rate
Keeping your ad campaign competitive in an ever-changing marketplace can be time-consuming and manual. The dynamic ad rate strategy offers an effortless way to secure high visibility placements by automatically adjusting your ad rates to match eBay’s daily suggestions."
Not surprisingly, it seems they are going to push the dynamic strategy, which, supposedly will have a better sales velocity than the flat strategy.
my-cottage-books-and-antiques
·3 years agoOK, within the Create a campaign, they've changes the names there too:
But that's really all it is---a name change. If they had been clear about that when this was first mentioned, it would have saved sellers a lot of speculation and anxiety. (it was mentioned in the same blog post as the March 30th changes, but with no clear explanation....people have been guessing ever since)
smz954
·3 years agoTHANK YOU SO MUCH!!! You’re the best!
jscar59
·3 years agoHave to make those quarterly earnings somehow, if sales are down increase earnings on fees.