How to Improve eBay Listing Performance? Tips and Insights
Hello, everyone!
I’m working on improving my eBay listings (category: motorcycle parts and accessories) and would love to hear your advice and experiences. Specifically, I’m looking for insights on the following:
Performance Metrics
- How do you determine if a listing's impressions, CTR (Click-Through Rate), and STR (Sales Conversion Rate) are in a “healthy†range?
- At what point do you decide that a listing needs improvement, and how do you prioritize changes?
Improving Listings
- What are the key signs that it’s time to:
- Add or update photos?
- Change the title or improve item specifics?
- Do you have a checklist or process for evaluating and enhancing underperforming listings?
Low-Demand Listings
- How do you approach items that receive very few views or appear to have little demand?
- Would you recommend keeping such listings active, removing them, or focusing on products with a stronger sales history?
Understanding "Good" Performance in Context
I noticed that the Listing Quality Report sometimes shows a high ranking or “good†performance, but the actual numbers seem underwhelming. For example:
- A CTR of 0.8% and an average of 7 views per day per listing might be ranked well (e.g., 70th out of 3,000 sellers), but the top seller in the category achieves results 10x better.
Our goal is to become a top seller and lead the category.
- What strategies do you recommend for closing this performance gap and achieving top-tier results?
Additional Context
One important factor is that we list items in bulk using automation. Individual manual adjustments to listings are not feasible, as we are working with thousands of listings. Additionally, manual changes would not make sense in this context, as the scale of our operation requires a more systematic and scalable approach.
I’d appreciate any tips, strategies, or resources you can share that account for this kind of automated, high-volume workflow. Thanks in advance for your help!
annadryl
·1 year agoOne way to stand out is to use your own pics and ship your own inventory. Prominently shown in your own listings are the same ones everyone else just copies. If you are going to take the easiest-money route in selling then you have to at least have the very lowest prices.
Also without having these in hand do you know if they are high (or low) quality and even safe to use? How long might they last? I'd pick another listing that is at least not a carbon copy any day.
In fairness I don't have a bike, but this applies to ANYTHING.
onlinecentral
·1 year agoWhat strategies do you recommend for closing this performance gap and achieving top-tier results?
I noticed that the Listing Quality Report sometimes shows a high ranking or “good†performance,
Fact check: No one has had access to the Listing Quality Report for nearly two years.
The listings quality report will be deprecated on February 28, 2023.
https://community.ebay.com/t5/Selling/The-listings-quality-report-will-be-deprecated-on-February-28/td-p/33435275
fbusoni
·1 year ago@1_avec_plaisir
All that AI-generated gobbledygook you posted above ... is that some sort of homework assignment?
1_avec_plaisir
OP1 year agoThis is called structuring the question through AI
fbusoni
·1 year ago@1_avec_plaisir
That's just another way of telling all of us that you do not understand what you are asking about. 😂
Anyway, you're drop-shipping, and my hope is that your stay on eBay is abbreviated as soon as possible.
redlinear
·1 year ago@1_avec_plaisir
New parts or Used parts?
1_avec_plaisir
OP1 year agoNew moto parts
tobaccocardyahoo
·1 year agoThere are sellers who are very concerned about the quality of their listings and think they relate to impressions and views.
There are other sellers who are very concerned about the quality and desirability of the items they have in inventory, the price, and the competition.
A listing need not be perfect for a desirable item priced within the range a potential buyer is willing to pay for a sale to occur.
Many sellers offer items which have too much competition, in less than perfect condition and do not price appropriately. Others who offer items with little competition, need to learn patience, because the potential buyers are uncommon.
Your merchandise and your ability to acquire desirable merchandise are more likely to determine whether you are a leader in a category than how you list it.
1_avec_plaisir
OP1 year agoOur situation is such that we sell new products by dropshipping and we have a very large selection of goods, but we try to put up only those products that are in demand. And it's very difficult for us to compete with other people because our prices are not very different from our competitors and we need to catch people with something else (this is my opinion).
When we sell these products with an automatic display system, we can change something (for example, the specifics of the new construction of titles) for the entire category at once, but it is possible (but very, very difficult) to do it separately for each product.
redlinear
·1 year agoMust not be under this user ID.
New or Used? Most of what you are asking would help on new parts, with quantity per listing.
But on used parts, you can throw most of the "numbers game" out the window.
Buy more popular inventory and don't buy the cheap stuff that everybody else has.
1_avec_plaisir
OP1 year agodropship new items
redlinear
·1 year agoOh. That's a rough one.
I guess if I did that, I would spend considerable time searching Copart and gathering data on wrecked bikes.
Making a list of the top 25 wrecked bikes.
Number one might be 2015-2020 Honda 1100 "model" because there are "the most" of those.
Then continue down to 25, or whatever.
The most wrecked bike means the most popular out there for people needing parts. And it means that make/model would be most getting repaired/rebuilt.
Then tailor you inventory to match
1_avec_plaisir
OP1 year agoHi redlinear,
Thank you so much for your thoughtful response! You've truly pointed me in the right direction. It's such an important step in understanding what products will have the highest demand.
That said, I wanted to ask for your advice on another topic(main one): how do you analyze listings effectively? Specifically, how do you determine if a listing has a good number of views, clicks, or sales? Are there specific benchmarks or tools you use to assess the performance of a listing.
Your insights would mean a lot to me. Thanks again!