New VS New Old Stock
I am currently selling surplus boat parts, most of them are in original sealed packaging but are at least several years old or even decades old. I call almost all my parts as new old stock but I see many of my competing sellers calling their parts of the same vintage Brand New. Though they are un-used they are many years old. I feel that if they are being called Brand New they should be of recent manufacture. Any thoughts?
3 comments
dbest
OP1 month agoDefinition of New: On eBay, an item labeled as new is defined as "brand new, unused, unopened, and undamaged." This includes items that are in their original packaging and have never been used. Sellers should ensure that their listings accurately reflect this condition to maintain buyer trust. Learn more about creating listings
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Definition of New Old Stock (NOS): New old stock refers to items that are unused but may be several years or even decades old. These items are typically in their original packaging but have been stored for a long time. While they are technically new, their age can affect their desirability and perceived value. Discussion on NOS
New VS New Old Stock.
Marketing Implications: Sellers often face a dilemma when listing NOS items. Some may choose to label them as "brand new," which can mislead buyers into thinking they are recent products. It's crucial for sellers to clarify the age of the item in their descriptions to avoid confusion and potential returns. Seller insights on NOS
grann-4629
·5 months agoI was trying to buy a guitar several years ago. It was expensive when it first came into the store. The store owned the guitar. I could not afford it, but every other weekend I went to the store to play it. I was saving up money to buy it, but everytime the manufacturer raised the price for a new one, the store raised the price the price of theirs by the same amount.I couldn't save fast enough to keep up with the price increases!
The store called it 'new old stock'. I called it the 'old store crock'. In my mind, it was used - I had played it at least 50 times, as well as other 'testers'.
And yes, I was asked to leave when playing a certain song ...
Never got the guitar ... it might still be there as 'new really old stock' for about 15 Grand.
christworks
·5 months ago@dbest eBay does not have a condition called "New Old Stock" nor do they have a condition called "Vintage."
Those are terms used by sellers to communicate a new item may be old, and in the case of vintage, more than 20 years old.
eBay defines "new" as "The item is brand new, unused, unopened, and undamaged (including handmade items). See the seller's listing for full details."
For parts, they have a condition called, New (other), defined as "The new, unused item has absolutely no signs of wear. The item may be missing the original packaging or in the original packaging but not sealed. The item may be a factory second or a new, unused item with defects. See the seller's listing for full details and a description of any imperfections."
When you select "new" or "new (other)," eBay will brand the listing as "Brand New." "Brand New” isn’t a different condition from "New" — it’s marketing language meant to reinforce that the item has never been used.
Any of the ways you described are appropiate ways to list such items. If there is a concern that a part may have degraded or if you are marketing it for collectors rather than users, then you might list it as "Used" or "Pre-owned" just to set expectations, even if the item has never been used. If the product packaging has aged or is damaged, I will list as New (other) so my own condition text will appear below the price. This will hopefully signal the buyer to look at that description more closely. I will also use VTG in my titles for Vintage-aged items. Less often I use NOS because buyers are not searching for that and most have no idea what it means.
While some may say "Brand New" refers to "recent" manufacture, nobody defines what is meant by recent. Is that this year? Last year? Within the past three years? Does it mean the current production run? Or, is it the past three production runs? As a seller, how would I know what my buyer thinks "Brand New" means?
On this platform, the only definition that counts is eBay's. eBay does not tie the term to when an item was manufactured, but uses it as a marketing ploy. That's how most people in sales would also use it.