Why doesnt' eBay do anything about counterfeit/fake items?

Question

I recently reported listings that I am 100% certain are counterfeit/fake and within 24 hrs eBay just sends out a form reply that they saw nothing wrong and that the listing was correct. I have have even messaged some sellers and they have replied back they didn't know and removed the listings but why is it that eBay does not care?!

eburtonlab · Answer

@smh_collectibles

Determining an item to be counterfeit requires an opportunity for examining the item in person, and having the necessary expertise, both of which eBay lacks.

Counterfeit items are not allowed to be listed on eBay at all. No one is authorized to sell counterfeit items. That fact alone does not stop some people from trying to sell them, however.

The problem is that unscrupulous or uninformed sellers can list genuine items and then deliver counterfeit items.

It is not always possible to look at a listing and know in advance exactly what, if anything, the seller intends to deliver. For one thing, a scammer can simply copy a listing from a genuine seller, using a genuine photo of a genuine item.

Except for a few specific categories of items that go through authentication, eBay never sees what the seller ships or the what the buyer receives, so there is nothing for eBay to check unless someone complains about what was received by invoking eBay's money back guarantee.

Sellers are responsible for the descriptions they provide, and buyers should not assume that eBay screens the listings in advance.

As long as counterfeits exist and there are folks trying to sell them, buyers will still have to be on the lookout for them, and avoid deals that are obviously too-good-to-be-true, whether they are being sold by accounts registered overseas or by domestic sellers wittingly or unwittingly buying counterfeits from overseas to sell here.

Buyers that doubt their ability to distinguish a genuine article from a counterfeit one should only consider purchasing from trustworthy sellers that have an established reputation for delivering exactly what was described, and should avoid deals that are too-good-to-be-true, or deals that are offered by inexperienced sellers that might disappear soon after the transaction is made, or else be prepared to get items authenticated by trusted sources within thirty days to be able to take advantage of eBay's money back guarantee.