why am i being asked to pay return postage for a falsely advertised item

Question

i purchased a phone case that said it fitted my phone and it does not, i cant seem to get a prepaid return lable, by uk law if something is incorrectly advertised I should not have to pay for its return, it came from china and would cost more to return than the refund I would receive,

disneyshopper · Answer

Go to My ebay > Purchase History

Locate the item. Click on RETURN THIS ITEM because it is Not as Described. You will need to click on More to see that option. The seller will need to provide a prepaid shipping label for its return. Print out the label, affix it to the box, and have the counter clerk scan the label. When tracking shows DELIVERED back to the seller, the seller needs to refund you within 2 days. If no refund, go back to the case and click on Ask ebay to step in, to force the refund.

If the seller is from another country, s/he will have to send enough funds to cover return shipping, because the seller cannot provide a shipping label good in this country, or refund in full without having you return the item. If the seller does neither, click on the link to Ask ebay to step in, when it shows up in the case.