delete and relist same listings

Question

Hi, Just to make sure I don't mess up my store. Do you delete all your active listings in bulk and then sell similar in bulk? To stimulate the algorithm? Thanks for your help!

nataliesclothingandcollectibles · Accepted Answer

You have been more than helpful. Thank you so much!

eastlaneave · Answer

@nataliesclothingandcollectibles

I don't. I delete maybe 5-10 at time (in bulk), but I relist or sell similar 1 at a time over several days. People who relist in bulk can end up with duplicate listings that sell and cause defects.

When you end your listing, you lose your position in google search/shopping.

This time of year is often a slow time. Here are some tips that help me:

eBay thrives on activity, so try to do something every day.

- List every day if you can.

- Tweak listings when you can't list a new item (update the title, change photos, check category)

- Get a Store and run Markdown sales and offer Public coupons.

- Follow policies, like accepting returns. When you do, your listings seem to go up in search.

✓ Run the Listings Quality Report which is found here:

https://www.ebay.com/sh/performance

Do some of the suggested actions. Run it again in 2 days.

✓ Run and analyze the Traffic Report which is found here:

https://www.ebay.com/sh/performance/traffic

✓ Follow good Selling Practices: https://www.ebay.com/help/policies/selling-policies/selling-practices-policy?id=4346

✓ Offer returns, if you do not.

Make sure you are meeting these criteria, it will raise your listings in search:

✓ Work towards being a Top-Rated Seller: https://www.ebay.com/sellercenter/protections/top-rated-program

✓ Your Service Metrics are here: https://www.ebay.com/sh/performance/service-metrics

Ideas of things to change up:

TIP: I cannot emphasize how important Category is now. eBay defaults searches to the category it thinks your item belongs in. If your item is in another category, it will not be found.

-- Look at the titles/photos/pricing from similar items that have sold.

Do a search, and then filter for SOLD. You will find the Sold filter on the left-hand side of the desktop view, or under "filters" for mobile view.

Is your price competitive with other eBay listings?

Is your item in the SAME category?

Here are more tips to make a good listing that will sell faster:

-- You can find 36 months of sales history on Terapeak Research https://www.ebay.com/sh/research

-- Make sure your first photo, in particular, is sharp, clear, and preferably has a white background.

-- Use 5000k daylight bulbs

-- Use 12-24 photos. Show the top, bottom, sides, labels, features, and flaws. Take your own photos.

-- Make sure your title uses as many characters as possible, and that the first 4-5 words are the most important. Use good Key words. Don't use useless works like WOW or L@@K

-- Accurately describe your items – include measurements. Describe any flaws or defects.

-- Make sure your item is in the correct or best category

-- Complete the "Item Specifics" that are logical, skip the ones that don’t apply.

-- Here is a webpage where you will be able to find more information about good listing practices: https://www.ebay.com/sellercenter/listings/listing-best-practices

-- Watch this video “eBay Selling 101- 4 components of a perfect listing” https://www.youtube.com/watch?v=ZoJbi8f2gzI

-- Here is how to optimize your listing for Best Match searches

https://www.ebay.com/help/Selling/-/Optimizing_your_listings_for_Best_Match?id=4166

TIP: From my own personal experience: After I have made a great listing, I share it on Pinterest and Twitter. It helps get more eyes on the listing.