Almost all sellers cut corners, trying to be more efficient. For me, it's having maybe 1.333 photographs per listing, on average. They are rotated and have the excess space around the perimeter deleted (cropped).
I have set a minimum standard for myself when composing descriptions. That is defined as typing ALL of the text from the retail package into my description. Watch shoppers. Some items get grabbed and thrown into their cart. Other items get rotated as they read the six sides of the package. Including that text:
a) Provides them with the virtual shopping experience since they do not have the package in hand to rotate and read.
b) Some won't want to Zoom In to your eBay photos to read.
c) Answers almost all of the questions they would ask the seller through the eBay Message Center.
d) Prevents the buyer from leaving your listing to look at identical items to find the information.
e) Including a list of makes and models the item will fit will ensure compatibility and reduce returns.
I include Removal and Installation Instructions. Some come with the merchandise and others I compose myself. I also include a list of required tools. That empowers the Do-It-Yourselfer to do the work themselves and save money by not having to hire a professional. In some cases, it discourages mechanically challenged buyers from attempting an installation. It encourages them to hire a professional. That reduces returns.
The pen is mightier than the sword. The keyboard is mightier than the pen. Use your keyboard as your Excalibur to slay your competition. In summary, a complete description usually enables me to sell more units compared against other sellers with identical items.
