@stainlessenginecovers You are right that when the buyer is searching specifically for a Coalport item, the listings will come up that have "Coalport" as a keyword in the title. But what about all those shoppers (and there are so many of them) who do not have one specific item in mind, or even one particular line in mind, when they are browsing Ebay. My sister loves to collect old pottery, and when she goes to look, she's never looking for one specific line, she just wants to see new arrivals of any kind of old pottery. She would never search "Coalport", maybe does not know much about that particular line, but a Coalport cup might catch her eye in a search of newly listed items in the pottery subcategories.
Someone else posted a good example of this a couple of weeks ago. A seller was listing a very old, very rare obscure item called a "nut bowl" from a little-known pottery maker. Most pottery collectors would not even know it exists, so they would never search for it. And the maker's name would not often be searched for. It's one of those hidden things that browsers love to find. So probably no one would find using the keyword search "nut bowl" or the maker's name. It would come up right away in a search for newly-listed items in the subcategory that includes that maker. But in the new "item specific" system, it would get very few views.
For every buyer that searching for one specific vintage item, I would bet there's another one who's not going to search for a specific thing.
