You’re up to date with the eBay Holiday Checklist. You’ve sourced and listed for Holiday. You’ve stocked up on piles of shipping supplies. And, if you have an eBay Store, maybe you’ve even created some holiday promotions.
You’re kind of a holiday hero. Because of you, millions of people all over the world will find the perfect items to make this season special.
And, we’re here to help! We’ve been working behind the scenes to direct all of those seekers of perfection to eBay and to your items. Here’s how:
1. We’ve taken to the telly.
You’ve told us that you can’t get enough of eBay television commercials. So, we’re doubling down on TV spots this year. Shortly after Halloween, we debuted our national “The Gift They’re Waiting for Is Waiting on eBay” campaign. We know that happiness means different things to different people, so the campaign also includes a series of shorter videos catering to various types of buyers: Little Kids, Fashionistas, Teens, and Active Dads, to name a few.
2. We’re going deep into social.
This year, we’re testing some high-impact, interactive posts on Facebook and Twitter, as well as via third-party paid placements. Shoppers will see “swipe right” and question-oriented posts designed to help them narrow down gift ideas. And, if they’re using eBay ShopBot, they can even get personalized shopping advice. As you can see, we’ve gone beyond the traditional social media ads of yesteryear.
3. We’ve partnered with trend-setters.
Millions of consumers rely on HGTV for inspiration when it comes to decorating their homes. So, we teamed up with them to sponsor decorating content and even deliver an eBay sponsored gallery, complete with shoppable moments. When a browser enters the gallery, they can click on the colored circles to locate the corresponding item on eBay. Then – bam – they’re exploring pages and pages of items they didn’t even know eBay offered. Game changer.
Yes, we’ve been busy drumming up the business for you this holiday. And, did you notice that we’ve created a cohesive look and feel across all of our advertising vehicles? Whether a buyer comes in from a TV spot to the home page or from an interactive social media post to the Holiday gift hub, the creative works together for a unified experience, not just a transaction. This is what transforms casual shoppers into regular customers. It’s the gift that keeps on giving.
Have you done any special advertising for holiday? Let us know in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.
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