About a year ago, we were in Vegas for the eBay Radio Party and Conference. A couple of us were checking out The Shops at Crystals in the Aria hotel. Not to shop (we wish), but to get some merchandising tips from the luxury retailers (Gucci, Prada, Fendi, Balenciaga, etc.).
But, we got distracted.
In front of us on the escalator was a fashionable 20-something (aka a Millennial) chatting with her friend and pointing to an eBay page on her smartphone. We can’t make this stuff up. Likely, this girl was browsing the swanky Las Vegas mall for fashion trend inspiration, but actually doing her shopping on eBay.
Do you get the gravity of this?
It shows us that merchandising is more critical than ever (i.e. if you’re selling a Donna Karan dress, but it’s wrinkled and covered with cat hair, that Millennial is going to pass it right by), but also that optimizing your listings for mobile is paramount. Proof: Right now more than 55% of all eBay transactions are touched by mobile, and in 2014 eBay generated $28 billion through mobile devices. This is just the beginning, people. And, it doesn’t just apply to high-end fashion.
So, how can you ensure that your listings are optimized for mobile? Start by acting (quickly) on these seven tips:
This is the headline of your description, filled with important keywords.
I know we have some mobile experts in our blogosphere. Chime in below and add to our best practices.
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