Cyber Week had its moment – and it was a BIG one. But don’t close up shop and set your Store on vacation mode just yet. Green Monday, historically one of our most lucrative sales days in December, is just around the corner.
What’s Green Monday?
Well, first let’s talk about what it’s not. Green Monday is not the day to plant trees in your backyard, set up an elaborate composting system, or tour a National Park (though we’re all for these efforts on any other day). Rather, it’s about banking some greenbacks. Yes, “green” refers to making money. Because, if it’s one of the biggest days in December for eBay, it should be for you, too!
When is Green Monday?
Historically, Green Monday is the second Monday in December. This year it falls on December 12 – less than two weeks before Christmas and the start of Hanukkah. So, it’s an ideal time to pull out all the selling stops and catch those last-minute shoppers.
How can I capitalize on Green Monday?
Time is of the essence – which means you’ll have to act fast. Green Monday is the last big holiday sales push, so use these tips to claim more of that Green Monday cash:
What’s eBay doing for Green Monday?
On December 12, eBay.com will “go green.” We’ll be running an on-site “takeover” campaign, meaning our main imagery and homepage messaging will be Green Monday-themed. We’re drumming up business via email, investing in paid search and social campaigns, and running a site-takeover on a well-known news/pop culture site (you’ll see which one soon – it’s a surprise!).
This is going to be BIG. Follow this plan to get your cut!
Do you plan to capitalize on Green Monday? Let us know in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.
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