Know what S&H stands for? That’s right, it’s shipping and handling. The two topics are inseparable. Nothing gets shipped before it’s handled.
But why, then, isn’t it handling and shipping (H&S)?
I’ll leave that puzzle for another day. Right now, I have shipping on the brain. Our analytics team recently published these tips for faster sales, and I’m particularly interested in these two findings:
Online retailers (especially those advertising “two-hour” handling times) are changing the larger ecommerce game. To be blunt, buyers want their stuff faster than ever. And, if you want to compete, you may need to step up your S&H game. The benefit to you? More sales, quicker.
More shipping options lead to faster sales.
Since we already talked about how to tighten up your handling times, let’s focus exclusively on the shipping part of this equation. Buyers want more control over when they’ll receive their item(s)—and they’re willing to pay for it.
If you want to sell more, and more quickly, it’s time to offer multiple shipping options to your buyers. Here’s how to do it.
1. How to add multiple shipping options to new listings.
When listing an item, simply click on the Offer additional service option in the Shipping details section. You can click on it each time you want to add an extra shipping option. For example, if you’re accustomed to shipping FedEx SmartPost, you might want to add a USPS Priority Mail (1 to 3 business days) option for buyers that want/need their items in a more expedient fashion.
Also, if you normally offer free shipping, you can continue to do so while adding an expedited option paid for by the buyer. What about international shipping through the Global Shipping Program? Just offer that as usual and select your flat or calculated rate.
2. How to add multiple shipping options to existing listings.
If you want to revise an existing listing, go into Seller Hub, click on the Listings drop down menu, hit Active, and select the item you want to alter. Then, click Edit and follow the instructions in step one to add extra shipping options. If you don’t use Seller Hub, you can go through My eBay, view your Active listings, and proceed with the rest of the instructions here.
If you’d like to edit multiple listings at once, select each one in the Active listings section, hit the Edit dropdown menu, choose Edit selected, and then click on Edit fields to add a new shipping option (or more than one).
Some of you might be thinking, “I don’t have time for an extra step,” or “My S&H practices are fine just the way they are.” That’s perfectly okay. Just know that we’ll always report on changes in the industry, as well as how you can adjust to them—especially if it means helping you sell more, and faster.
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