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Five Tips for Ruling Cyber Week on eBay

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Verified Blogger
Verified Blogger
Last Edited 08:29:33 AM

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Like the ringing of the opening bell on the floor of the New York Stock Exchange, Black Friday has historically marked the beginning of the holiday shopping season. It’s also the day when retailers notoriously pull out all the stops to attract holiday shoppers.

 

But for sellers like you, we know that holiday starts well before Black Friday, and really starts to pick up the day after Halloween. That's why, in August, we went live with the eBay Holiday Selling Hub and a month-by-month checklist to help you meet all of the holiday-related milestones through December. We also published the Holiday Hot List, as well as updates on trending items in September and October, to ensure that you have the right merchandise in stock.

 

Just because Black Friday isn’t really the first day of the holiday shopping season for you doesn’t mean that you shouldn’t take full advantage of the extra traffic coming your way. There’s just one catch: Black Friday has now morphed into Cyber Week. Millions of Americans will put down their pie forks on Thanksgiving, migrate to the couch, and start surfing for deals. We expect traffic and sales to spike on Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. You just need to be ready.

 

So, let’s talk about how to you’re going to rule Cyber Week:

 

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  • Stand out from your competition. If you want more visibility for your multi-quanitity items this holiday, try eBay promoted listings. You only pay when your item sells. Also, depending on your seller level, you might already have a $25 promoted listings credit waiting for you. Just look in Seller Hub under the Marketing tab.

 

  • Convert browsers into buyers with promotions: According to the National Retail Federation (NRF), almost 50% of consumers will be looking for free shipping or some other form of promotion this season. If you have an eBay Store, you can offer the promotions they’re looking for. Start by watching Part One and Two of our webinar series on the subject, and then decide whether you’ll run offers based on specific days like Black Friday or Cyber Monday, or if you’ll cast a wider net with a longer Cyber Week promotion.

  • Give a little, get a lot back. Giving Tuesday marks the beginning of the charitable season. It’s also a major event on social media. Consider using eBay for Charity to earmark a portion of your items’ proceeds for your favorite cause. Then, you can promote those items via social media and use the #GivingTuesday tag. You’ll benefit from the extra traffic, the tax deduction, and the warm-and-fuzzy feeling. Setup is easy – watch this video to find out how:

 

 

 

Also, just to put a little extra pep in your step, the NRF estimates the size of the 2016 Holiday sales opportunity to be in the neighborhood of $655.8 billion. That’s a 3.6% increase over last year. Any extra effort you put into attracting buyers before, during, and after Cyber Week should be well worth your time. Happy selling!

 

 

How have you prepped for holiday? Tell us in the comments below. Also, feel free to share this article with your eBay colleagues via Facebook, Twitter, and LinkedIn.

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  • Seasonal Selling
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1 Comment
thai.shop11
Pathfinder

Great to read this