Like the ringing of the opening bell on the floor of the New York Stock Exchange, Black Friday has historically marked the beginning of the holiday shopping season. It’s also the day when retailers notoriously pull out all the stops to attract holiday shoppers.
But for sellers like you, we know that holiday starts well before Black Friday, and really starts to pick up the day after Halloween. That's why, in August, we went live with the eBay Holiday Selling Hub and a month-by-month checklist to help you meet all of the holiday-related milestones through December. We also published the Holiday Hot List, as well as updates on trending items in September and October, to ensure that you have the right merchandise in stock.
Just because Black Friday isn’t really the first day of the holiday shopping season for you doesn’t mean that you shouldn’t take full advantage of the extra traffic coming your way. There’s just one catch: Black Friday has now morphed into Cyber Week. Millions of Americans will put down their pie forks on Thanksgiving, migrate to the couch, and start surfing for deals. We expect traffic and sales to spike on Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. You just need to be ready.
So, let’s talk about how to you’re going to rule Cyber Week:
Also, just to put a little extra pep in your step, the NRF estimates the size of the 2016 Holiday sales opportunity to be in the neighborhood of $655.8 billion. That’s a 3.6% increase over last year. Any extra effort you put into attracting buyers before, during, and after Cyber Week should be well worth your time. Happy selling!
How have you prepped for holiday? Tell us in the comments below. Also, feel free to share this article with your eBay colleagues via Facebook, Twitter, and LinkedIn.
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