For some eBay sellers, the holiday season can bring in 75%—or more!—of their annual sales. We’ve already talked about how sellers can start planning ahead for holiday selling when it comes to sourcing inventory. Now is also the time to think ahead to your holiday marketing plan.
Whether you’re a solo entrepreneur or a business owner with a small team, there are several inexpensive marketing tactics that can help you get more visibility for your eBay store or listings—and, they’re free or very cheap to implement. Here are five ways you can boost your holiday marketing efforts without much additional expense.
It’s completely free to set up a basic blog on a site like Wordpress, and services like Wix and SquareSpace make it easy to create your own simple website for a small monthly fee. You can use either platform to brand your business, share news about your items, engage with followers, and link back to your eBay store. Make sure you use keywords related to what you sell (for example: “buy vintage clothing” or “digital cameras”) and submit your site to search engines like Google so that they show up in results for related searches. This will help people find your site, and each person that finds your website is one more potential shopper in your eBay store.
More than 1.3 billion people watch YouTube videos every month, which makes the video sharing platform a great way to reach potential buyers. If the items you sell would lend themselves well to a visual demo (especially if your item moves, lights up, or makes a sound), set up a YouTube channel and begin creating videos that showcase them. Check out some of the most popular videos on YouTube for inspiration and ideas on how you can put a creative spin on your videos and make your items stand out.
More than 2 billion people use Facebook every month. Instagram has more than 700 million monthly users. And, Pinterest has 200 million monthly users, 87% of whom have purchased a product because of Pinterest. (Check out our blog series on how to use Pinterest here, here, and here). If your store isn’t represented on social media, you could be missing a huge opportunity to reach a different audience that’s not already on eBay.
Decide on which social media channels make the most sense for you—or experiment with a few and see what works best. Start building your following now and you’ll have a dedicated audience to market to during the holiday season.
Find out where else your customers gather online, go there, and add your voice of expertise to the discussion. For example, search Facebook to find out if there’s a group of aficionados of a particular item you specialize in, such as model airplanes or rare coins. When someone asks a question you can answer, chime in and offer your advice. Sharing your knowledge positions you as an expert and will lead prospective purchasers to your store (just make sure to keep your promotion low key—the quickest way to get banned from a group is to come off as an unwanted spammer).
You can also cast a wider net on the web. Set up Google Alerts for keywords related to items you sell. You’ll be notified of any news or blog posts about that item. For example, if you specialize in vintage Christian Dior clothing and a popular fashion blogger writes about her love for it, you can comment on the post with a link to your store. Readers of that post—who are also likely interested in vintage Dior—will see it and might click to your store. The blogger might even add a link to your eBay store in the post, driving more potential buyers right to you.
It’s easy to ask your customers for repeat business, yet many sellers don’t take this small extra step. Little touches, such as beautiful packaging, can make a lasting impression on a buyer. A handwritten thank you note with mention of the related products you sell or an enticement to check back soon—"I add 100 new items to my store every week”—can bring a seller back after their initial purchase.
What methods have you tried to market your eBay store or listings?
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