“Could we not?” pleaded Bobby S. of The Thrifting Board Facebook group. He’d just received an eBay item in a beat-up Bisquick box and was not pleased.
Hundreds of sellers chimed in with their own “colorful” shipping container stories.
It’s one thing to reuse a legitimate shipping box. But it’s quite another to send a sweater in a pizza box or an iPhone sandwiched between two Styrofoam meat trays (yes, we’ve seen both).
These sellers were up in arms—and, frankly—I was glad to see it. They were well aware that a few “bad actors” had the power to make the whole eBay marketplace look bad.
Not to mention the fact that sloppy packaging screams, “I’m not in this to make customers happy,” “I don’t care about my seller reputation,” and “I’m not trying to make a career out of selling on eBay.”
So what can we do? We can lead by example and fly in the face of the poor packagers. We can delight and over-deliver. And, we can set the pace for the rest of the eBay marketplace. Here are some tips on making that happen.
Think inside the box.
Put yourself in your customer’s shoes. Imagine them coming home from work and finding your package on their doorstep.
Is it clear that it’s an eBay shipment, or does it look like a mystery parcel?
Does it appear professional or like it was thrown together in a moment of sheer desperation?
Is your item properly supported or crammed to capacity? Remember, it’s standard practice to give an item two inches of space on each side. Griff’s a master at this, so here are some expert tips from him.
Did you notice his special touches? That brief note on the custom packing slip, the tissue paper supporting the shirt, the wrapping presentation—all of that sets him apart from the competition. He’s making a nonverbal statement that says, “I’m professional, trustworthy, and I care about my customers.”
That’s the message that keeps the money flowing in.
Plus, according to Forbes, “small will be the next big” in retail. These thoughtful details could really mean the difference between a one-off buyer and a loyal customer.
Polish your presentation.
To stand out in a good way, you don’t have to go to extremes. Just be mindful of your materials and the message they’re sending. Here are some tips for getting it right every time.
Some of you might be thinking, “I’m a high-volume seller, I don’t have time for any extra steps.” To that I’d say, then just do the basics really well. Be professional, and if you can, add your special touch. It’s more important than ever to stand out in the vast sea of sameness and poor packaging.
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