We’ve noticed something lately. New online shopping patterns have emerged, especially with Millennial buyers. Instead of visiting specific online retailers for a single-purchase transaction, shoppers are using search engines to turn up results based on keywords.
This behavioral change means that buyers are looking for inspiration and guidance, and they’re more inclined to explore and discover to find what they want. That’s where our new browse pages come into play.
So, how will these new pages help browse-hungry buyers? Let’s say that you’re in the market for a new toaster oven. You type “toaster oven” into a search engine like Google, and start browsing until you’re inspired enough to click on the following link:
In the past, that click might have landed you on an eBay search-results page full of random toaster listings with no context or purchasing guidance. You might have even been overwhelmed with the options and no closer to determining what toaster to buy.
Not anymore. With our new browse pages, the results are organized in a way that helps buyers see what’s broadly available on eBay, but also equips them with the information needed to move quickly from consideration to purchase.
They can narrow down their selection based on Brand, Features, popularity, and more. And, if they’re curious about how other buyers rank a certain model, they don’t have leave eBay to do their research – they can access product reviews and even guides from this one page.
Browse pages not only cater to this more Millennial way of shopping, but they also help any eBay buyer more readily find what they need and – this is the best part – what they didn’t know they wanted. As they’re scanning the page for their new toaster oven, they’ll also be exposed to dozens of other “Small Kitchen Appliances” in the side navigation. This cross-promotion happens on millions of items, not just toasters! Here are a few examples:
The most amazing part? All of these improvements were made possible by you. By adding Structured Data and Required Product Identifiers (RPIs) information to your listings, you allowed us to better organize site inventory and create a new, more relevant shopping experience for eBay buyers.
So, keep faithfully inputting your RPI data, and here’s how you’ll benefit from the new browse pages:
Browse pages help us ensure that the right buyer sees your listings at the right time. We’ll continue to keep pace with new online shopping trends and keep you informed, so you can keep doing what you do so well – list and sell.
Have you already noticed the new browse pages? Let us know in the comments below. Also, feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.
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