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There are a few things eBay can do to get things going in the right direction:
Clean out their offices and get lean, then reduce the amount of money they charge on sales. Offer long time ebayers three months all free selling, free store and thousands of free ads.
Start applying some strict rules for buyers. Troublesome buyers are the bane of the sellers existance. Get rid of them so you can repopulate ebay with what it needs the most, old school ebay sellers and their great items.
Set up divisions within ebay where sellers can ship items for cleaning, testing and grading. when sold, it's shipped out and the seller is paid. No returns and no refunds for the buyer in exchange for this increased quality control. Start with a few things and see how it goes.
Use the ads and their pictures as a basis for a virtual museum to help collectors. The guys who profited most from the cereal box and lunch box collectors were the ones who 1) bought up the cereal boxes and lunch boxes, then 2) fostered an interest in collecting them and 3) sold their cereal boxes and lunch boxes at a huge profit. When people interested in rare books, boom boxes or whatever can see the range of material and history on their area of interest, it will foster more collecting and more sales for both of us.
Finally, promote. You haven't done any real advertising in a while. Go to collecting conventions, put out TV ads, promote your new measures to protect buyers and sellers. Collectors want to both buy and sell. Why aren't you out there promoting?