Starting in October 2017, Google Chrome—the browser used by almost half of all eBay buyers—will begin displaying the message “Not Secure” in the address window when users visit standard HTTP pages, and HTTPS pages that include nonsecure HTTP content. eBay believes that the “Not Secure” message may deter shoppers from buying and impact your conversion rate. eBay is taking steps to make sure that your buyers won’t see this message and can access your listings securely.
To prevent the “Not Secure” message from deterring buyers, here's how we are changing the experience:
How do you know if your listings contain HTTP content?
Sellers who have non-secure content in their listings should reference the HTTP page within Seller Celler for detailed guidance on how to update their listings.
Additionally, eBay has been working with third-party providers to ensure they’re ready for this change. Many of them will provide bulk editing options to remove HTTP from your listings; see a list of providers here.
A few reminders of some Listing Policy updates we announced in our 2017 Summer Update: