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2015 Spring Seller Update: Bringing more visibility—and value—to your listings

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Verified Blogger
Verified Blogger
Jordan Sweetnam
Jordan Sweetnam

As one of the world’s largest online marketplaces, we help connect buyers around the world with the great selection of items you sell. Having the right information and inventory in front of buyers at the right time is critical to driving sales. That’s why we’re introducing a number of important changes designed to make it even easier for shoppers to find—and buy—your items.

Fee updates to drive more effective use of listing formats and durations

On May 1, important updates to listing fees and features will take effect. By helping sellers list their inventory in the most effective formats and durations, these changes are designed to help improve and re-invigorate the buying experience—and help sellers increase their sales, too.

Highlights include:

  • Unlimited insertion fee credits for listings that sell in auction. As an incentive for using the auction-style format successfully, sellers will be credited for the insertion fee on auction-style listings when that item sells†.

  • Adjustments to monthly allotments. eBay will update the monthly allotments of free listings*—zero insertion fees—for both eBay Stores subscribers and sellers without an eBay Store.

  • The 10-day duration on auction-style listings will no longer have an added feature fee. Sellers can maximize visibility and enjoy our longest auction-style duration.

  • A $1 special duration feature fee per listing for sellers who choose 1- or 3-day auction style listing. Charging this fee will help discourage the use of shorter durations where they are least successful.

  • Fixed price listings in media categories will no longer have a different insertion fee.

  • Reserve price will increase. This feature fee will increase in price to the greater of $3, or 2% of the reserve price (the minimum price that must be met for your item to sell), with a cap of $100.

  • For eBay Stores subscribers: We’re introducing a new final value fee cap of $250 in select Business & Industrial categories, including Heavy Equipment.

Get a complete overview of these important updates

Greater item visibility with product identifiers

Later this year, sellers will be required to include product identifiers, such as a manufacturer part number (MPN), and global trade item numbers (GTINs)—such as Universal Product Codes (UPCs) and International Standard Book Numbers (ISBNs), on new listings of branded items in new condition within select categories. The additional identifiers will increase your item’s visibility in search results on eBay and across the Web, and help shoppers find and purchase your items more easily. To take full advantage of these benefits now, be sure to include product identifiers every time you list.

Category and item specific updates 

As always, eBay continues to update categories and item specifics to provide a more intuitive buying, selling, and search experience. Check to see if your category is affected and make any necessary updates.

For more information: 

I want you to know that we are committed to the health—and continued growth—of our marketplace. As always, thank you for being a part of the eBay community.


Jordan Sweetnam
Vice President,
Seller Experience

* Pay no insertion fees for your allotted free listings per calendar month. Final value fees and optional fees, including advanced listing upgrades and supplemental service fees, still apply. Learn more.

†Motors Vehicles, Real Estate, Classified Ads, Heavy Equipment, Concession Trailers & Carts, Imaging & Aesthetics Equipment, and Commercial Printing Presses are excluded. Learn more.


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