Is the item on sale? Items in my store that are on sale the price is red.Items that are listed for sale,but not on sale are in black. Not sure if that could be why?
A red price indicates that, at this point, the auction would not end with a winner because it has no bids, or if there is a reserve on the item, the reserve has not been met.
Price in red indicates an auction without any bids. Green indicates an auction with at least one bid. Standard black indicated a Buy It Now item.